Pizza Today _ January 23 - 28

OPERATIONS
On the
Line
Phone Systems
Remain Critical
to the Pizza Business
Story Annelise Kelly
T
he pizza business is uniquely
dependent on takeout and delivery
orders, so it's critical to have
a phone system you can rely on. A good
phone system should improve the
customer's experience as well as make the
most efficient use of your staff's time.
Even with online ordering, a robust and
functional phone system is important
because some customers aren't internetsavvy
or don't have access to the Internet.
Your phone system is critical for optimizing
your incoming-calls game. If you need
to upgrade your phone system, here are
some pointers on what to look for and how
to choose the right vendor for this critical
business relationship.
28 / PIZZATODAY.COM / JANUARY 2023
Phone systems have gotten increasingly
sophisticated in recent years. Identify which
features matter most to you and choose
accordingly. If you spend more for advanced
features, learn how to take full advantage
of them. Many products and services are
designed for the specific needs of the pizza
industry.
Main Options and Terminology
The three main types of business phone
systems are:
1. Analog (land-lined) based system, with
in-house hardware providing an on-site
phone system.
2. Answering service with humans who
enter orders directly in POS.
3. Cloud-hosted VOIP.
Cloud-hosted VOIP falls into
three categories:
1. Directly from large telecom companies
such as Comcast, Spectrum, AT&T, etc.,
who provide the proprietary software for
messaging, etc.
2. From a local reseller who partners with
large telecom companies such as Comcast,
Spectrum, AT&T, etc., relying on the software
from the telecom company.
3. From proprietary vendors who design
and maintain the cloud-based hardware
and software that govern the phone system.
All back-end functions are the proprietary
systems of individual vendors.
http://www.PIZZATODAY.COM

Pizza Today _ January 23

Table of Contents for the Digital Edition of Pizza Today _ January 23

Pizza Today _ January 23 - CT1
Pizza Today _ January 23 - CT2
Pizza Today _ January 23 - Cover1
Pizza Today _ January 23 - Cover2
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Pizza Today _ January 23 - Cover3
Pizza Today _ January 23 - Cover4
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