Extra Cheese! How do you price it? KITCHEN Story Mike Bausch Photo Josh Keown I t's no secret that mozzarella cheese is the essence of a great pizza and the bane of all our existence because of the fl uctuation in price and how easily that money can go sideways when wasted and not utilized properly. The Upsell Selling extra cheese eff ectively results in better food cost and a better dining experience. It's an easy upsell when presented like an invitation to a party. Th e key is to sell it in a light and upbeat tone at the end of a sentence, " Extra cheese on that? " When a customer is already in the buying side of their brain, the euphoric side where they're open to purchasing, whether on the phone or in person, it's a simple way to enhance the pizza and get more revenue per transaction. How Much is Extra Cheese? Th ere are many modes of thought in the industry when putting extra cheese 36 / PIZZATODAY.COM / JANUARY 2023 36 / PIZZATODAY.COM / DECEMBER 2020http://www.PIZZATODAY.COM http://www.PIZZATODAY.COM