Pizza Today _ January 23 - 45

25
PIZZERIAS
TO WATCH
Regents Pizzeria Hella Pie Pizza Co.
La Jolla, CA
Concept: Casual Dining
Established: 2005
Owner/President:
Bill Vivian
Website: regentspizza.com
Social: instagram.com/regentspizzeria/
Gross
Annual Sales (July
1, 2021-June 30, 2022):
$6,000,000
Gross Annual Sales (July
1, 2020-June 30, 2021):
$4,700,000
How has your company
grown during the past 12
months and what are your
future growth plans? Our
restaurant has grown dramatically
as we have emerged from
the pandemic, as you see from
the sales numbers above. We
suffered a 40% drop in sales
during the pandemic and now
our volume is well above 2019
level. We have achieved this
by undertaking a large number
of initiatives that radically
changed our business. The
most important effort resulted in
expanding our trade area to a
5-mile radius. The growth in our
pick-up business was so dramatic,
that we had to remodel
our restaurant. We started by
retaining an Industrial Engineering
firm by the name of The
Productivity Advantage. They
focus only on the restaurant
industry and have worked with
most of the big name restaurant
companies in the industry. They
were able to help us expand
our production capacity and
reduce our service times. Our
marketing efforts have been
a key driver in this effort. We
currently work with Mari+Gold
which is the hospitality division
that was spun off from The
Raindrop Agency, an Emmy
Award winning local marketing
firm. We intend to focus on our
single restaurant for the next 18
months and believe we will be
able to achieve $7,000,000
in sales annually in that time.
We are located in the UTC
district off San Diego which
is experiencing tremendous
growth. Our marketing effort
is also focusing on establishing
us as a regional destination
restaurant.
Tracy, CA
Concept: Fast-casual
Build-to-Order
Established: 2020
Owner/President:
Marcus Medina
Website: Hellapiepizza.com
Social: @hellapiepizzaco
Gross Annual Sales (July
1, 2021-June 30, 2022):
$740,000
Gross Annual Sales (July
1, 2020-June 30, 2021):
$382,000
Why is your pizzeria a great
place to work? Our pizzeria is
understands that the employees
are just as if not more important
than our customers. We treat
our staff like family. We take
care of them and nurture them
like we are family. We understand
that we take care of each
other. We also like to have team
building days for our crew.
Where get yo have an outside
work environment that brings
us all together even more. They
all have a great time because
we wine and dine them. We
wish we could do it more.
The
Thursday before Thanksgiving
we started a tradition where
100% of our sales go to our
staff. The community shows up
and really gives them full support
and we are blessed to give
them a little slice of the pie!
JANUARY 2023 / PIZZATODAY.COM / 45
http://www.regentspizza.com http://www.instagram.com/regent http://www.Hellapiepizza.com http://www.PIZZATODAY.COM
Pizza Today _ January 23

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