Pizza Today -March 2023 - 77
pre-pandemic figures, according to data
compiled by Gecko Hospitality.
At his eight PizzaMan Dan's restaurants
peppered along the central
California coast, Dan Collier traditionally
started GM salaries at four percent
of the store's annual gross sales. While
that worked " for many moons, " Collier
says it falls short today.
" At a $1.5 million restaurant that
means you're paying the GM $60,000, "
he says. " That might be great in some
places, but not California. "
In the Mid-Atlantic, for instance, the
average fast-casual GM makes $73,150,
according to Gecko Hospitality's 2021
Salary Survey Report. By contrast, the
average fast-casual GM salary in the
Southeast sits at $52,821.
It's imperative restaurant owners
understand the salary landscape around
them and offer pay on par with their
peers, Krzak says. The same goes for
benefits. While a two-unit restaurant
company might ignore health care
coverage because the business is not
subject to a government edict to offer
such coverage, many local competitors
do provide health insurance - some
by force, others voluntarily - to attract
quality managers.
" This is part of being competitive, "
Krzak says.
One interesting trend Krzak notices:
an uptick in restaurants ditching salaries
for GMs in favor of hourly pay.
" If someone doesn't show up or a
delivery comes in late, the GM is then
compensated for stepping in and filling
that void rather than ownership simply
assuming it's part of their job description, "
Krzak says.
Collier, meanwhile, has found success
with bar managers, in particular, by
guaranteeing them full-time employment,
a rarity in the industry. The bar
manager is given autonomy to run that
area of the restaurant, from compiling
the schedule to managing bartenders.
" I've actually found it's easy to find a
month. While many former managers
are finding their way back into restaurants,
they as well as those who never
left desire more these days. More pay.
More opportunity. More flexibility.
More say.
From chains to independents, Krzak
says most restaurant owners know
what's necessary to recruit and retain
managerial talent in today's climate,
though many are slow to do it.
" If [restaurant owners] want to
attract the best, they better get their
heads out of the 1990s and take a
good look at what companies are
doing now, " Krzak says.
Competitive compensation is
non-negotiable
Competitive managerial pay is table
stakes in today's restaurant environment
and annual pay for managers
has increased about 25 percent from
MARCH 2023 / PIZZATODAY.COM / 77
http://savenciacheeseusa.com/foodservice
http://www.PIZZATODAY.COM
Pizza Today -March 2023
Table of Contents for the Digital Edition of Pizza Today -March 2023
Pizza Today -March 2023 - CT1
Pizza Today -March 2023 - CT2
Pizza Today -March 2023 - Cover1
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