OPERATIONS Making the List SEO and the Accolade Snowball Effect By Mike Bausch H 28 / PIZZATODAY.COM / JULY 2023 aving your pizzeria gain online visibility that turns into great press through accolades that eventually becomes profi t takes many steps. Winning awards sounds like fun, but it's not by accident. Here's how to garner more visibility and traction for your business. SEO ( Search Engine Optimization) First and foremost, optimize your SEO. Th at term is overused, but SEO is easy to achieve when your website is set up correctly. Th at means the fi rst few words of your website need to say " pizza, " your town's name, and any other keywords that someone might search for you on Google. To know what people are searching for on Google, check the search analytics of your website on Google my Business, and you'll see what terms are being used in your area or concerning your restaurant. Make sure your website is mobile-friendly and responsive. Ensure the photos are updated and crisp, which means no stock photos or cliche photos you've seen too many times before.http://www.PIZZATODAY.COM