Pizza Today - August 2023 - 46

England breweries as far back as the
early 1990s to do limited edition beers
only sold at the restaurant. " We did a
Modern Lager, a classic Lager, " he says.
" This past Monday, we made an Italian
Pilsner with a brewery called Counter
Weight. That is the first one I've done
with them. So, we go down to the
brewery and add in all the hops and add
in all the grains and transfer it from tank
to tank and spend the whole day so it's a
lot of fun. We sell them in 4-packs. This
year, we're doing a 4-pack with a t-shirt
as a package. The last time we launched
it, we sold 40 half barrels of the beer
within two months. "
With the house beer and 10 taps
combined with an assortment of wine,
alcohol is six percent of its sales. " We go
through beer like a bar does, " he says.
Maintaining a Community
Reputation
While Modern has an ever increasing
stream of tourists flocking to try the
apizza, it's known as the locals' spot,
something that Pustari strives to maintain.
He puts his emphasis on the New Haven
community. " We've done fundraisers for
all the local cops, " he says. " Someone gets
hurt, injured, you know, we jump on board
on it. Fire department eat here every
Friday from all the different houses in
New Haven and if they need something,
they have a tragedy, or something
happened, we jump in on it. "
With a busy phone system, locals have
also cracked the code to miss the tourist
lines. " All the locals, all the people that
know me, they all do that. "
Modern's growth is only limited by
time and space. The restaurant draws
$5 million in annual sales without
delivery or use of third-party services.
Even with all the renovations and
systems in place, Pustari says they've
reached maxed capacity. " Demand
especially on the weekend is probably
five times than what we do, " he says.
" We could probably sell 5,000 pizzas a
night if we had the capability of it. "
Pustari and his team focus on
optimizing what they can with the set
number of hours and 2,800 square feet.
" We're really good at retaining our
clientele. We are really, really good and
there's a big face on it. It's my face on it
all the time and that's why I don't try to
bastardize it. "
Pustari is constantly asked about
opening more locations and new
ventures, but his resolve is strong. " It's
not my thing, " he says. " I'd rather just
have it nice, mellow and easygoing; you
know. I love the restaurant business. I'm
a social person. I can't do office work. I
can't sit down, I can't write. I can't spell
but I can cook and that's what I like to
do. "
DENISE GREER is Executive Editor at
Pizza Today.

http://www.SliceLife.com/PizzaToday

Pizza Today - August 2023

Table of Contents for the Digital Edition of Pizza Today - August 2023

Pizza Today - August 2023 - CT1
Pizza Today - August 2023 - CT2
Pizza Today - August 2023 - Cover1
Pizza Today - August 2023 - Cover2
Pizza Today - August 2023 - 3
Pizza Today - August 2023 - 4
Pizza Today - August 2023 - 5
Pizza Today - August 2023 - 6
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Pizza Today - August 2023 - 38
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Pizza Today - August 2023 - 40
Pizza Today - August 2023 - 41
Pizza Today - August 2023 - 42
Pizza Today - August 2023 - 43
Pizza Today - August 2023 - 44
Pizza Today - August 2023 - 45
Pizza Today - August 2023 - 46
Pizza Today - August 2023 - 47
Pizza Today - August 2023 - 48
Pizza Today - August 2023 - 49
Pizza Today - August 2023 - 50
Pizza Today - August 2023 - 51
Pizza Today - August 2023 - 52
Pizza Today - August 2023 - 53
Pizza Today - August 2023 - 54
Pizza Today - August 2023 - 55
Pizza Today - August 2023 - 56
Pizza Today - August 2023 - 57
Pizza Today - August 2023 - 58
Pizza Today - August 2023 - 59
Pizza Today - August 2023 - 60
Pizza Today - August 2023 - 61
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Pizza Today - August 2023 - Cover3
Pizza Today - August 2023 - Cover4
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