Pizza Today - October 2023 - 10
Conversation
Anita Craig
2 Dough Girlz Pizzeria | Birmingham, Alabama
Concept:
We fuse food, fashion
and hip hop together to
create a fun approach
environment. Taking
an artisanal approach,
we create food that
is flavorful, fresh and
clean. We use as many
fresh products as
possible and limit our
use of canned products.
Hip hop tells a story,
and pizza tells a story;
combine them together
and you will create a
story that will last for
years.
Pizza Style & Dough:
Our pizza style is artisan
hand-tossed Neapolitan
inspired. We use whole
wheat, organic dough.
Due to limited space, we
partnered with a familyowned
company out of
New England for our
dough. We tell everyone
the secret ingredient is
dirty Boston water.
Co-owners Anita Craig, Steve Debrow, Jenny Craig & Chauncey Moore
As a new business,
how are you building
community in
the Woodlawn
neighborhood?
We have been in the
Woodlawn community
for some time now,
building our coffee
brand Trvl Love Koffee,
so when the situation
presented itself to open
the closing pizzeria we
jumped on it. To do this I
reached out to my sister
Jennifer Craig, who
along with Steve Debrow
came on board to create
something special
for the community. In
addition we give back
10 / PIZZATODAY.COM / OCTOBER 2023
by employing students
from the high school,
partnering with other
local businesses and
being active with the
local city council.
How have you been
able to create the 80s
90s vibe?
That is all Steve. He
definitely brings the feel
of days of the past, the
family environment, the
open-arms feeling with
music playing in the
background and sports
on the TV. I will say we
are definitely the pizzeria
version of Cheers.
Your pizza menu
is innovative. Tell
us about your
combination focus
and flavor fusion.
We have your traditional
menu items that you
would find in any
pizzeria. However, we
also bring elements like
oxtails, fried chicken,
collard greens, shrimp
and crawfish to create
mouthwatering arts of
work.
What is your main
focus for the first two
years of the business?
The main focus the first
two years is to create
a brand with staying
power. We want people
to love the product, the
concept and the people
behind it. We want to
grow into new markets
within the first year and
start to show our true
staying power as your
local pizzeria!
http://www.PIZZATODAY.COM
Pizza Today - October 2023
Table of Contents for the Digital Edition of Pizza Today - October 2023
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