FEATURE Preordering Pizza Will be Among Next Big Pizza Trends Anticipating pizza orders will be a game changer for pizza restaurants By Denise Gr eer W e've seen a small movement of pizzerias and mobile pizza businesses offer online preordering. It's a move we see that may revolutionize pizzeria operations. Preordering pizza will be among next big pizza trends. I've been monitoring and spotting pizza trends for over a decade. The pizza industry has seen several shifts and I've become attuned to anticipating what's next in the pizza industry. Preordering will be in the next wave of big pizza trends. Preordering has existed for as long as pizzerias have existed. Someone calls a shop and asks for pizzas to be ready at a certain time. Technology has changed the 56 / PIZZATODAY.COM / OCTOBER 2023 game and taken preordering to a new level. What is pizza pre-ordering? Pre-ordering or advanced ordering allows customers to plan ahead and order from a pizzeria's menu ahead of time through its online ordering platform or specific pre-ordering app. I believe we will see a potential pendulum shift with more customers seeking to order food in advance. This can be same-day ordering, or this could even be days or weeks in advance. Preorders can be managed through an online ordering platform or other preordering specific platform. If you are looking into pre-ordering systems, be sure that the platform will integrate seamlessly into your online ordering, POS system and third-party delivery apps. Why do people want to preorder food? The short answer is convenience. It's a tool that makes meal decision-making easier. Think about pizza Friday nights. I know families that order the exact same pizza order from their favorite pizzeria every Friday night. It's a routine for them. So, let's make it easy for them to put in their order for the next week or even the week after that. Preorders are especially beneficial to new restaurants and foodies who love to try the new hot spot. Keeping the local foodies in thehttp://www.PIZZATODAY.COM