Pizza Today - December 2023 - 26

OPERATIONS
Josh Keown/Pizza Today
Designing Restaurants
Daniel P. Smith
Today's top restaurant design trends aimed at elevating the customer experience
R
estaurant design isn't what
it used to be.
Shaped by the Covid-19
pandemic, evolving consumer
preferences, technological advances
and the rising costs of materials and
labor, new design trends continue
taking shape to elevate customer
service, boost efficiency and deliver
a more contemporary experience to
guests.
To wit, Papa John's Epic Dough
store, making its way across the
system throughout the past year,
features a crisp white look punctuated
by rich red and green hues,
oversized images of fresh ingredients,
an open kitchen providing
26 / PIZZATODAY.COM / DECEMBER 2023
guests transparency into the pizzamaking
process and straightforward
purchasing and pick-up experiences,
including a drive-thru lane, to
accommodate digital transactions
and off-premise dining occasions.
" Since Covid-19, restaurants
across the budgetary spectrum have
realized they need something that
sets them apart to lure customers in
and bring them back - and it can't
just be product alone, which is why
design is taking on added importance, "
says David Shove-Brown,
partner and co-founder of //3877,
an architecture and design firm with
offices in Washington, D.C. and
Brooklyn, New York.
The biggest restaurant design
trend: A defined takeout space.
Pre-pandemic, discussions about
clearly defined takeout spaces
were largely limited to the corporate
office and café markets. The
idea hadn't fully made its way into
mainstream restaurant spaces, and
certainly not full-service operations.
As off-premise dining has soared,
however, operators and designers
alike are thinking more intentionally
about the carryout customer.
This rings especially true in pizza
where carryout is ubiquitous,
whether customers are picking up
for themselves or relying on a thirdparty
delivery player like Grubhub,

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Pizza Today - December 2023

Table of Contents for the Digital Edition of Pizza Today - December 2023

Pizza Today - December 2023 - CT1
Pizza Today - December 2023 - CT2
Pizza Today - December 2023 - Cover1
Pizza Today - December 2023 - Cover2
Pizza Today - December 2023 - 3
Pizza Today - December 2023 - 4
Pizza Today - December 2023 - 5
Pizza Today - December 2023 - 6
Pizza Today - December 2023 - 7
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Pizza Today - December 2023 - Cover3
Pizza Today - December 2023 - Cover4
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