Pizza Today - February 2024 - 3
Commentary with Jeremy White
Merch Madness
W
hat merchandise,
if any, do you sell
in your pizzeria?
While carrying a merch line is in no
way mandatory, the fact of the matter
is that the best pizzerias I've ever been
to all have a product line that consists
of apparel their customers WANT to
wear.
Th ink about it. First comes the
most obvious benefi t - merch
provides ancillary revenue. But let's
look beyond that. Th ere's something to
be said for seeing scores or hundreds
or even thousands of people walking
around advertising your business. Th at
is brand loyalty at its fi nest.
T-shirts are the gold standard, to
be sure. But I've seen some super rad
hoodies, crew necks, beanies, socks
... if the apparel is comfortable and
catchy, people will purchase and wear
it.
Th at's part of the trick, because
bringing in merchandise does require
an up-front investment in both money
and space. You're tying up capital in
product that you need to store until
it moves. And we know space is at a
premium in many pizzerias.
So, invest in a designer. Your
merchandise isn't going to sell if it's
boring.
When you walk around Pizza Expo
next month in Las Vegas, you're going
to see an excellent array of wellthought-out
t-shirts, hoodies, etc. on
the attendees. Th ese pizza peers of
yours are repping their shops with
pride. But they didn't just order that
gear as a one-off for themselves, most
likely. Many of them sell that merch
in their pizzerias and have customers
walking around their towns right now
marketing their businesses.
For more on merchandise dos and
don'ts, check out the article on page
30.
You might just have time to put
your best design into action so you can
wear it on the Expo show fl oor. Oh,
and don't forget about the Pizza Today
crew ... we love collecting and repping
pizzeria tees, hats and hoodies. So, feel
free to drop off some merch at the PT
booth for us (just sayin'.)
Speaking of Expo, by now you
surely know next month's show is the
40th iteration. Suffi ce to say, it's going
to be huuuuuuuuuge. I can't wait to
see you there. If you haven't already
registered to attend, believe me when
I say you'll be missing out big-time
and need to get on it. Visit
PizzaExpo.com to register and we'll
see you there. Don't forget some
merch!
Jeremy White
Editor In Chief
jwhite@pizzatoday.com
Pizza Today® (ISSN 0743-3115) is published monthly. Domestic U.S. subscriptions are $29.95
VOLUME 42 * NUMBER 2
FEBRUARY 2024
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Pizza Today - February 2024
Table of Contents for the Digital Edition of Pizza Today - February 2024
Pizza Today - February 2024 - CT1
Pizza Today - February 2024 - CT2
Pizza Today - February 2024 - Cover1
Pizza Today - February 2024 - Cover2
Pizza Today - February 2024 - 3
Pizza Today - February 2024 - 4
Pizza Today - February 2024 - 5
Pizza Today - February 2024 - 6
Pizza Today - February 2024 - 7
Pizza Today - February 2024 - 8
Pizza Today - February 2024 - 9
Pizza Today - February 2024 - 10
Pizza Today - February 2024 - 11
Pizza Today - February 2024 - 12
Pizza Today - February 2024 - 13
Pizza Today - February 2024 - 14
Pizza Today - February 2024 - 15
Pizza Today - February 2024 - 16
Pizza Today - February 2024 - 17
Pizza Today - February 2024 - 18
Pizza Today - February 2024 - 19
Pizza Today - February 2024 - 20
Pizza Today - February 2024 - 21
Pizza Today - February 2024 - 22
Pizza Today - February 2024 - 23
Pizza Today - February 2024 - 24
Pizza Today - February 2024 - 25
Pizza Today - February 2024 - 26
Pizza Today - February 2024 - 27
Pizza Today - February 2024 - 28
Pizza Today - February 2024 - 29
Pizza Today - February 2024 - 30
Pizza Today - February 2024 - 31
Pizza Today - February 2024 - 32
Pizza Today - February 2024 - 33
Pizza Today - February 2024 - 34
Pizza Today - February 2024 - 35
Pizza Today - February 2024 - 36
Pizza Today - February 2024 - 37
Pizza Today - February 2024 - 38
Pizza Today - February 2024 - 39
Pizza Today - February 2024 - 40
Pizza Today - February 2024 - 41
Pizza Today - February 2024 - 42
Pizza Today - February 2024 - 43
Pizza Today - February 2024 - 44
Pizza Today - February 2024 - 45
Pizza Today - February 2024 - 46
Pizza Today - February 2024 - 47
Pizza Today - February 2024 - 48
Pizza Today - February 2024 - 49
Pizza Today - February 2024 - 50
Pizza Today - February 2024 - 51
Pizza Today - February 2024 - 52
Pizza Today - February 2024 - 53
Pizza Today - February 2024 - 54
Pizza Today - February 2024 - 55
Pizza Today - February 2024 - 56
Pizza Today - February 2024 - 57
Pizza Today - February 2024 - 58
Pizza Today - February 2024 - 59
Pizza Today - February 2024 - 60
Pizza Today - February 2024 - 61
Pizza Today - February 2024 - 62
Pizza Today - February 2024 - 63
Pizza Today - February 2024 - 64
Pizza Today - February 2024 - 65
Pizza Today - February 2024 - 66
Pizza Today - February 2024 - 67
Pizza Today - February 2024 - 68
Pizza Today - February 2024 - 69
Pizza Today - February 2024 - 70
Pizza Today - February 2024 - 71
Pizza Today - February 2024 - 72
Pizza Today - February 2024 - 73
Pizza Today - February 2024 - 74
Pizza Today - February 2024 - Cover3
Pizza Today - February 2024 - Cover4
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