Pizza Today - September 2024 - 31

fully make customers come back
time and time again. Systemized
Kindness, Loyalty Programs and
Innovation.
Systemized kindness is a way to
ensure your environment is welcoming.
Having overtly kind staff
or creating " random " acts of kindness
cultivates a happy
experience for the customer. Many
corporations have got this down to
a T. Starbucks gives out Puppocinos
if you bring your dog through
the drive-thru. Chick-fil-A hands
out random stuffed cows and ends
each interaction with " my pleasure. "
Dutch Bros gives out free stickers
and trains a talkative staff.
These businesses not only drive
repeat traffic but also have an actual
fanbase. When people who come
into your business feel welcomed
and gratified and leave feeling joyful,
it makes them want to come
back. Better yet, it makes them fans
of your brand, not just your food.
This type of customer relationship
is the cream of the crop in
customer loyalty.
It sounds like common sense,
but putting effort into making your
restaurant an environment people
want to be in will inevitably bring
in repeat customers. IT HAS TO
BE SYSTEMATIC, though. It
seems random but is anything but.
Loyalty programs have been
used for decades to try to create
repeat clientele. These programs
have taken many shapes throughout
the years and can now be
implemented into your POS. There
are several different types of loyalty
programs. And, currently, there
is no industry leader. This means
that finding a loyalty program
that works for your restaurant will
require some trial and error.
The punch card is a common
strategy for generating repeat
clients. For example, if you buy
10 pizzas, you get the 11th free.
The goal is to get a customer who
would have only purchased one
or two pizzas to buy your product
until they earn their free pizza.
These days, punch card programs
often aren't operated on a teensy
card, but online. Your restaurant
might set up a point system or keep
track of spending through your
POS. Restaurants often pair this
with an e-mail subscription,
reminding the customer of their
deal. This works well for those customers
who are particularly moneyconscious.
Reminding them of
their opportunity to get a free item
SEPTEMBER 2024 / PIZZATODAY.COM / 31
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Pizza Today - September 2024

Table of Contents for the Digital Edition of Pizza Today - September 2024

Pizza Today - September 2024 - CT1
Pizza Today - September 2024 - CT2
Pizza Today - September 2024 - Cover1
Pizza Today - September 2024 - Cover2
Pizza Today - September 2024 - 3
Pizza Today - September 2024 - 4
Pizza Today - September 2024 - 5
Pizza Today - September 2024 - 6
Pizza Today - September 2024 - 7
Pizza Today - September 2024 - 8
Pizza Today - September 2024 - 9
Pizza Today - September 2024 - 10
Pizza Today - September 2024 - 11
Pizza Today - September 2024 - 12
Pizza Today - September 2024 - 13
Pizza Today - September 2024 - 14
Pizza Today - September 2024 - 15
Pizza Today - September 2024 - 16
Pizza Today - September 2024 - 17
Pizza Today - September 2024 - 18
Pizza Today - September 2024 - 19
Pizza Today - September 2024 - 20
Pizza Today - September 2024 - 21
Pizza Today - September 2024 - 22
Pizza Today - September 2024 - 23
Pizza Today - September 2024 - 24
Pizza Today - September 2024 - 25
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Pizza Today - September 2024 - 27
Pizza Today - September 2024 - 28
Pizza Today - September 2024 - 29
Pizza Today - September 2024 - 30
Pizza Today - September 2024 - 31
Pizza Today - September 2024 - 32
Pizza Today - September 2024 - 33
Pizza Today - September 2024 - 34
Pizza Today - September 2024 - 35
Pizza Today - September 2024 - 36
Pizza Today - September 2024 - 37
Pizza Today - September 2024 - 38
Pizza Today - September 2024 - 39
Pizza Today - September 2024 - 40
Pizza Today - September 2024 - 41
Pizza Today - September 2024 - 42
Pizza Today - September 2024 - 43
Pizza Today - September 2024 - 44
Pizza Today - September 2024 - 45
Pizza Today - September 2024 - 46
Pizza Today - September 2024 - 47
Pizza Today - September 2024 - 48
Pizza Today - September 2024 - 49
Pizza Today - September 2024 - 50
Pizza Today - September 2024 - 51
Pizza Today - September 2024 - 52
Pizza Today - September 2024 - 53
Pizza Today - September 2024 - 54
Pizza Today - September 2024 - 55
Pizza Today - September 2024 - 56
Pizza Today - September 2024 - 57
Pizza Today - September 2024 - 58
Pizza Today - September 2024 - Cover3
Pizza Today - September 2024 - Cover4
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