Pizza Today - September 2024 - 32
or notifying them of other
money-saving promotions
your restaurant organizes can
make them loyal customers.
Taking these e-mail promotions
a step further, collecting
customer data can
be a great way to promote
loyalty. Rewarding customers
for ordering through an app
or restaurant card is a great
way to track buying habits.
If you know a customer is
ordering your veggie pizza
repeatedly, you should market
vegetable-based and healthy
options to that customer. If
a customer repeatedly orders
a kid's meal, inform them
about children's promotions
or updates to the menu.
These methods make sense
and cost little to organize, but
they make the customer feel
like they're working for their
reward. If you want a legitimate
regular at your restaurant,
they have to come and
eat your food by their own
fruition.
An alteration to the punch
card method is a great way to
achieve this kind of loyalty.
Reward someone for buying
repeatedly with one of your
best items. If you have a dish
you know brings customers
back or earns rave reviews,
consider adding this to an
order for free. Have the signature
item do the work for
you. In other words, " if you
buy three large pizzas you get
our (Blank signature item)
for free. " If it's truly good,
the customer will want to
come back to try it again. This
works best with unique menu
items that are specific to your
restaurant.
Innovation is the final key
to driving repeat
customers. If you
constantly have the same
menu items, promotions
and environment customers
become bored with your
restaurant. They know what to
expect, and their experience
will be the same.
Constantly searching for
ways to make the customer
experience better, whether
that be adding a new menu
item, having a new
promotion or changing your
layout keeps customers on
their toes and gives them new
things to experience in your
restaurant.
That's not to say there's
no value in consistency. If
a customer has an excellent
experience with your staff the
first time they come in, make
sure the staff isn't grumpy the
next. If they receive an amazing
pizza for their first meal
with you, ensure their second
is of similar quality.
Pinpoint the things you do
well, keep those consistent,
but constantly search for ways
to grow.
Having regulars is a privilege
you have to earn. Creating
programs to entice repeat
clientele is a great way to
introduce customers to what
you do well. Still, to make
faithful regulars, you have
to ensure passionate staff,
consistent food quality, and an
environment that leaves the
customers happier than they
entered.
MIKE BAUSCH is the owner
of Andolini's Pizzeria in Tulsa,
Oklahoma. Instagram:
@mikeybausch
32 / PIZZATODAY.COM / SEPTEMBER 2024
http://GalbaniPro.com/Premio
http://www.PIZZATODAY.COM
Pizza Today - September 2024
Table of Contents for the Digital Edition of Pizza Today - September 2024
Pizza Today - September 2024 - CT1
Pizza Today - September 2024 - CT2
Pizza Today - September 2024 - Cover1
Pizza Today - September 2024 - Cover2
Pizza Today - September 2024 - 3
Pizza Today - September 2024 - 4
Pizza Today - September 2024 - 5
Pizza Today - September 2024 - 6
Pizza Today - September 2024 - 7
Pizza Today - September 2024 - 8
Pizza Today - September 2024 - 9
Pizza Today - September 2024 - 10
Pizza Today - September 2024 - 11
Pizza Today - September 2024 - 12
Pizza Today - September 2024 - 13
Pizza Today - September 2024 - 14
Pizza Today - September 2024 - 15
Pizza Today - September 2024 - 16
Pizza Today - September 2024 - 17
Pizza Today - September 2024 - 18
Pizza Today - September 2024 - 19
Pizza Today - September 2024 - 20
Pizza Today - September 2024 - 21
Pizza Today - September 2024 - 22
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Pizza Today - September 2024 - 28
Pizza Today - September 2024 - 29
Pizza Today - September 2024 - 30
Pizza Today - September 2024 - 31
Pizza Today - September 2024 - 32
Pizza Today - September 2024 - 33
Pizza Today - September 2024 - 34
Pizza Today - September 2024 - 35
Pizza Today - September 2024 - 36
Pizza Today - September 2024 - 37
Pizza Today - September 2024 - 38
Pizza Today - September 2024 - 39
Pizza Today - September 2024 - 40
Pizza Today - September 2024 - 41
Pizza Today - September 2024 - 42
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Pizza Today - September 2024 - 49
Pizza Today - September 2024 - 50
Pizza Today - September 2024 - 51
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Pizza Today - September 2024 - 57
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Pizza Today - September 2024 - Cover3
Pizza Today - September 2024 - Cover4
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