Pizza Today - February 2025 - 24
OPERATIONS
Serving Slices and Saving the Planet
Add sustainability to your catering operation
BY ANNELISE KELLY
P
izzerias must be competitive,
and one way to differentiate
your business is by being
sustainable. You'll attract
individual and business clients
who want to emphasize
their commitment to environmental
values when they host an event.
However, eco-conscious catering
has its challenges. For example,
" you're more dependent upon the
venue, " says Michael Oshman,
founder and CEO of the Green
Restaurant Association. " Maybe their
recycling isn't great, or their composting
isn't great, so it takes a little more
effort. In a restaurant, you think about
it once and create a nice solution,
24 / PIZZATODAY.COM / FEBRUARY 2025
whereas with catering it might be a
bit different each time. "
WHY CATER SUSTAINABLY?
Some operators choose to
cater sustainably for the marketing
advantage it confers by attracting
eco-conscious customers. Being green
can drive positive publicity and brand
recognition while earning customer
loyalty. Some pizza caterers benefit
from lower operating costs when they
embrace measures to save energy
and reduce food waste. And many
operators do it because they consider
it the right way to do business, like
Julia Sweet, owner of Gilded Tomato
Company, a farm-to-table (from their
own farm) wood-fired pizza catering
operation in Rehoboth, Massachusetts.
" We have an obligation, " says
Sweet. " We only have so much in this
world, and you want to think about
the generations to come. I'm a grandmother
now, and it's just a pleasure to
feel like I'm taking care of the Earth. "
Here are ways you can improve
your green factor when catering.
DINNERWARE, SERVICEWARE
AND PACKAGING
First, think critically about what
you truly need for the job. Sweet
advises you to ask yourself " what
items are handheld and what needs
a little separate plate? " When the
Zoran Milic/AdobeStock
http://www.PIZZATODAY.COM
Pizza Today - February 2025
Table of Contents for the Digital Edition of Pizza Today - February 2025
Pizza Today - February 2025 - CT1
Pizza Today - February 2025 - CT2
Pizza Today - February 2025 - Cover1
Pizza Today - February 2025 - Cover2
Pizza Today - February 2025 - 3
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