Security Sales & Integration April 2021 - 26

EXCLUSIVE!
Executive Interview

How SAGE Is

Setting the Stage
for Success
Launched in 2020, Ohio-based SAGE Integration believes it is
building a better mousetrap to capture more meaningful client
partnerships. Company execs explain what that looks like and
why customers are responding to its holistic approach.
By Scott Goldfine
COMPANY FAST FACTS

sageintegration.com
Founded in 2020 through
merger of AYSCO Security
Consultants and DTS Security
Backed by investment from
Talisman Capital (portfolio
includes Fortune 20 firm
Cardinal Health)
Headquartered in Kent, Ohio,
with other offices in Atlanta and
McKinney (Dallas suburb), Texas
Partners with COPS for
monitoring services
Employs 59 people, some
40% embedded within client
organizations
Services thousands of locations
in 62 U.S. cities and nine foreign
countries
Vertical markets include
Fortune 100 and corporate
campuses, regulated utilities,
datacenters, senior living and
healthcare

U

ndeterred by the impacts of a
historic pandemic, like a phoenix
rising from the ashes, a bold new
company emerged in 2020 - a
business that has brought a spear to the competitive knife fight of security systems integration.
SAGE Integration is brandishing that weapon
as a visual representation within its logo and
marketing to get across its cultural philosophy
of being " at the tip of the spear. " That imagery
is combined with the more traditional industry
shield to fully encapsulate the firm's mission to
not only protect assets but also advance its clients' interests. Leadership believes this sharper
focus positions SAGE a cut above the rest.
" We have a goal to get to $100 million by the
end of this year, 40% to 50% from loyal existing customers, roughly 40% from M&A and
the remainder from organic sales, " says SAGE
CEO Eric Frasier. " We are not going to be an
M&A shop, which is how a lot of people in this
industry build organizations. We're very strategic; we probably looked at 25 opportunities
and not done one. Either the culture doesn't
work or the math doesn't work. "
Formed by the merger of AYSCO Security
Consultants and DTS Security, Kent, Ohiobased SAGE provides commercial/industrial
market solutions and embedded services for clientele that includes Fortune 100 corporate ac-

26  Security Sales & Integration APRIL 2021	

SS2104 pp26-30 SAGE Integration.indd 26

counts (for more, see Fast Facts box). The company's mission statement is, " to protect the people,
facilities and reputation of enterprise clients by
advancing the intelligence and integration of security technology. " Its literature adds that SAGE
is " moving beyond boiler-plate solutions to deliver best-in-class solutions " and emphasizes bringing " creative ideas and on-the-ground support to
prepare for and mitigate integrated challenges. "
To find out more about how SAGE is taking a stab at the heart of preconceived notions
around security integration, Security Sales &
Integration convened a meeting of the minds
with Frasier, COO John Nemerofsky (a member of the SSI Editorial Advisory Board) and
Vice President Jim Geyer. They discuss embracing the fast-evolving marketplace and increasing sophistication around integrating physical
security and cybersecurity that is transforming
how customer satisfaction is attained.
What is the history of the business and
how did it get to its present structure?
Eric Frasier: We have a combination of two

businesses that have been around for 33 years
and about 10ish years, but really we treat ourselves like a startup with how we seek to innovate. About five years ago, an owner of a
business called me to raise some money. They
wanted to distribute cameras, and I quickly
securitysales.com

3/22/21 10:23 AM
http://www.sageintegration.com http://www.securitysales.com
Security Sales & Integration April 2021

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