Security Sales & Integration August 2021 - 28

Special Report
2021 Monitoring
Technology Marvel Award
via SMS chat or speak with a live ADT monitoring
agent 24/7 to relay information, such as
the type of fi rst responder support they might
require, and/or confi rm whether or not they are
in fact experiencing an emergency.
Emergency Contact Notifi cation: SoSecure
enables users to include emergency contact information,
so family and friends can be alerted
in case of an emergency.
Professional Monitoring Expertise: Fast, reliable
response in an emergency when every
second counts, SoSecure is enabled by ADT's
professional monitoring agents and relationship
with 911 centers, as well as contextual
information and personal identifi cation details
that the user provides.
TrackMe: Users can set an activity timer and
invite ADT (and emergency contacts) to track
them via GPS. If the timer expires and the user
cannot be confi rmed as safe, ADT will notify 911
and guardians. Users also have access to their own
'virtual companion' for times they want to put
someone on alert in case something goes wrong.
An ADT monitoring agent will stay connected
via phone or text until they feel safe again.
Voice Activated Alerts: In an emergency, users
can quickly alert ADT handsfree using voice
command (Siri or Google), or with their personalized
secret phrase if they need to be discreet.
SoSecure's core safety features,
including sending an
SOS alert by sliding a button
or via SMS chat, are free for
everyone. Additional safety
features are available for
purchase.
Off ering Making a Diff erence
Safe by ADT's customizable mobile safety platform
allows SoSecure's professional monitoring
and emergency response services to be integrated
into third-party mobile applications. Th at
has proved particularly valuable in sectors like
retail, real estate, construction and healthcare
where there is a high concentration of lone
workers who operate by themselves in hazardous
conditions or unfamiliar settings with strangers.
In the consumer space, U.S. Attorneys General
and other state-elected offi cials in Florida,
Alaska and California have endorsed SoSecure
as a tool to help victims of domestic abuse call
for help without alerting their abuser. According
to the National Domestic Violence Hotline,
due to COVID-19 lockdown restrictions,
domestic violence increased as many victims
were stuck with their abusers while sheltering
in place and working from home.
28
Security Sales & Integration AUGUST 2021
Early during the COVID-19 lockdowns, ADT
shifted some 90% of its customer care agents
(approximately 4,300 people) to remote working.
ADT cites several instances in which its
monitoring agents have provided fast, potentially
lifesaving assistance that span an array
of incidents, including carjackings, assaults,
thefts, injuries, domestic violence, vehicle accidents
and health-related incidents. Technology
provides those agents with critical information
they relay to PSAPs, such as GPS location, gender
and hair color. Increasing the data available
to emergency responders can enable faster response
times and help save lives.
All In on Tech Advances
Overall, ADT off ers an impressive assortment
of systems and services to customers and
through its network of authorized dealers. As
Nakatani details and would be expected given
ADT's vast scale and scope, the company has a
regimented vetting process to evaluate, adopt,
and position new technologies.
" If a new technology succeeds in a pilot phase
we might create a business unit within ADT, like
our Health, Cybersecurity and Mobile Safety
business units, " he says. " Other technologies,
like two-way voice and video, become a part of
our core services as they achieve greater success
and acceptance. Breakthroughs like biometrics,
AI, robotics, analytics, IoT and 5G are all big
trends that we will have to accommodate in the
future. Some of them will be actively incorporated
through our products, services and processes. "
Currently, ADT's category specializations include:
burglary/intrusion detection, video surveillance,
tracking/GPS, fi re alarms, weather,
waterfl ow, medical, transportation, temperature,
PERS, cyber/networks, access control,
wearables, carbon monoxide (CO), elevator,
outdoor and connected home solutions.
" When ADT approaches a new technology,
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Security Sales & Integration August 2021

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