ElliottGabriel@pref-tech.com you. Or scanning your ID card on the bus and being greeted by the driver by name. Customer Pain Points One of the most resounding pain points we hear often from our customers is that they have many disparate systems that are no longer NDAA-compliant and do not meet Buy America requirements. There is a large push for both standards to be the norm in specifications here in the U.S. We often hear from many agencies that having disparate systems and proprietary equipment makes it challenging to make changes to their system. Additionally, the supply chain issues that the world is currently facing does not lend any assistance to the matter. What our customers truly need is a partner and trusted advisor. Our customers rely on us as professionals in the integrated security space to be open and honest, even if that means acknowledging that the solution is not in their best interest. They expect that we are working towards their best interests and not toward the bottom dollar, especially given that a multitude of these customers are government-based, either locally or federally. Regardless of the type of customer, it is imperative that we educate ourselves on the latest and greatest technologies to better understand when and where each technology may be able to resolve a pain point. Return on Investment Different entities will have a different take on what ROI means to them. Law enforcement and parking agencies will have a much more tangible ROI in terms of cash based upon parking violations, tickets, etc. when utilizing LPR systems. These same entities can also use the same technologies to gauge ROI in terms of customer satisfaction. Utilizing LPR for both law enforcement and parking enforcement has helped many agencies create better traffic flows and ultimately a more friendly customer experience. The utilization of cameras on board city buses can aid law enforcement with legal matters in addition to assisting the bus company's HR department with any type of securitysales.com FEBRUARY 2022 Security Sales & Integration 19 customer complaints. What is important to remember upfront is that we are all customer service agents of our organizations. Law enforcement, transit and parking agencies are always looking for ways to better the experience for their customers or at least the interactions that they have with them. You can simply start by asking them what their pain points are to see if integrated security technologies may be able to assist them not only from a regulation or enforcement stance, but also from a customer service and quality perspective.http://www.dakotaalert.com http://www.securitysales.com