Security Sales & Integration February 2022 - 50

Video
Why
Migration
Is Not Just
for the Birds
Analog CCTV still
has its usefulness
and a significant
legacy in the
marketplace, but a
strategy to progress
toward a full IPbased
solution can
reap dividends for
user and integrator
alike. Learn the
steps to help
your customers
smoothly transition
to networked video.
By Erin Harrington
T
he evolution of video surveillance
makes for an interesting
history lesson. One of the
first recorded applications for
CCTV dates back to 1942 when it was used
to view the launch of V2 rockets in Germany.
Commercial surveillance applications began in
the United States around 1947, according to
reports from Kintronics, an engineering and
consultation company that sells IP security
solutions. Roughly 10 years later, companies
including General Precision Labs (GPL division)
began supplying CCTV camera systems
for education, medical and industrial applications.
Decades later, the first IP camera was introduced
by Axis in 1996.
Creating a major shift in video surveillance
capabilities, these new IP cameras used an Ethernet
network, rather than coax cable used by
analog cameras, for communication. Video signals
were then able to be sent as digital encoded
signals instead of analog signals. The events of
9/11 catalyzed a surge toward more personal
safety-oriented surveillance, ushering in facial
recognition programs and other digital advances,
and elevating the adoption of Internet-based
surveillance cameras. Fast forward to the present,
when video surveillance is now being used
and viewed from anywhere in the world via the
Internet and wireless communication.
50
Security Sales & Integration FEBRUARY 2022
While most end users would embrace the benefits
of migrating to a total IP surveillance solution,
it's simply not always that simple! Migrating
from analog to IP can be tricky, mainly because
most everyone has existing infrastructure in place.
Budgets often prohibit a full-blown changeover,
leaving users a bit perplexed as to what to keep,
what to amend and what to rip and replace.
Areas Where Analog Rules
" While analog continues to lose market share
year after year, the average price is going down,
so it remains somewhat popular with smaller
installs in very budget-sensitive markets, " says
Larry Newman, senior director, sales, Americas,
Axis Communications. " In addition to the allure
of a lower price tag, some of these smaller
installs may be able to get by with basic analog
service versus the increased functionality
and scalability that network solutions provide. "
The primary reason most end users are hesitant
to fully upgrade from analog and/or hybrid
systems to a network video system, Newman
believes, is because they're reluctant to simply
scrap their existing system. " Many of them don't
realize that there are cost-effective ways to migrate,
and that their analog system is likely costing
them in the long run due to its limitations. "
According to Market Overview, the global
video surveillance system market was valued
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Security Sales & Integration February 2022

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