Security Sales & Integration February 2023 - 10

INDUSTRY PULSE NEWS
NAPCO Joins Alliance
Safeguarding K-12 Schools
infl uence bills before they make it as far
as the governor's desk for signing.
SIA and NSCA founded Partner Alliance for Safer Schools in 2014.
▶ AMITYVILLE, N.Y. - NAPCO Security
Technologies announces it has recently
become a PASS Partner (Partner Alliance
for Safer Schools) as part of its commitment
to help provide more school and
campus solutions, in the face of the escalating
violence and tragedies nationwide.
PASS K-12 is a program that off ers
comprehensive information and objective
guidelines for securing school facilities,
created by a multidisciplinary team spanning
security, education, infrastructure,
and corporate sectors.
Founded by SIA and NSCA in 2014,
PASS presents the comprehensive tools
and insights needed for public safety and
security professionals; school administrators
and schoolboards, to work in concert
to implement a tiered school security
protection approach, from inside to the
outer perimeter.
" NAPCO joining the Partner Alliance
for Safer Schools was a natural for us
- knowledge is power, and it's espeESA
Names Braunger as V.P.
Advocacy & Public Aff airs
▶ DALLAS - ESA announces its new vice
president of advocacy and public aff airs,
Jake Braunger. With prior experience on
the National Federation of Independent
Business (NFIB) Advocacy Team and
many political campaigns throughout
the country, Braunger will lead eff orts to
eff ect legislative infl uence and change
for the electronic security and life-safety
industry in the upcoming years.
10
cially critical when it comes to school
security, from my perspective both as
NAPCO's SVP of sales, as well as the
father of school-age children, " says
Stephen Spinelli.
As a longtime trusted source in some
of the largest school districts and bestknown
educational institutions across
the country, NAPCO notes the company
and its divisions, Marks USA, Alarm Lock
and Continental Access, have developed
a wide range of security technology solutions,
to fi t any classroom, campus and
budget for intrusion and commercial fi re
alarms and reporting, school and classroom
locking, and access control, video,
visitor- and security-management.
As part of its PASS K-12 partnership,
NAPCO adds it will now be developing
new school security training courses,
and incorporating the PASS K-12 Program,
taught by certifi ed NAPCO trainers,
for security providers and campus
security professionals.
" Many legislators aren't aware of the
details and challenges of our industry,
which means you as security professionals
will have a lot of infl uence if you
get involved and build relationships
with them, " Braunger says. " I am looking
forward to creating those opportunities
for you to build infl uence in 2023 and
beyond. "
According to Braunger, the biggest
challenge for the security industry is
cultivating an industry profi le that can
Security Sales & Integration FEBRUARY 2023
Parks Study: Homeowners Want
Better Warranty Service
▶ DALLAS - These days, for many
consumers a good warranty service can
be as big of a selling point as the product
itself. So much so that more than over
two-thirds of consumers in a recent Parks
Associates study said they are interested
in a warranty service when they purchase
a professionally installed security system.
" Smart device owners are demonstrating
their interest in warranties in
addition to support and protections
for their connected devices as add-on
services, " says Frank Saldaña, research
analyst, Parks Associates. " Our research
shows that almost half of respondents
have purchased an extended warranty/
device protection service of some kind,
up 15% from Q2 2019. "
As part of the whitepaper, " Protect the
Connected Home: Home Security Meets
Personal Privacy, " the research, released
in partnership with Assurant, highlights
consumers' privacy concerns around
smart home devices and the opportunities
that pro monitoring security providers
have to off er warranty, cybersecurity
and other add-on services.
MetraAV Rebrands as Ethereal
▶ HOLLY HILL, Fla. - MetraAV, a provider
of a variety of residential and commercial
integration solutions including
surveillance cameras, NVRs and other
security devices, is updating its name
to Ethereal. The company was originally
conceived by 75+ year-old parent
company Metra Electronics as Ethereal
Home Theater back in 2001.
The former MetraAV had been a
switch from its Metra Home Theater
Group moniker a little less than two
years ago, as it expanded into the
commercial AV market while maintaining
its residential integration customers'
needs. Now grouped under Ethereal, the
solutions will include product lines from
brands Ethereal Home Theater, Velox,
Helios and Big Dog Power.
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Security Sales & Integration February 2023

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