Security Sales & Integration February 2023 - 6

Between Us Pros
scott.goldfine@emeraldx.com | @SSIeditor
Single Out Your
'Stellar' Suppliers
At the end of
the day, in a
trust-essential
industry
like security
where earning
positive word of
mouth is vital,
manufacturers,
distributors
and centrals
must have
their channel
partners' backs.
▶ TYPICALLY, THE MOST SUCCESSFUL
dealers or integrators I encounter have strong, often
longtime relationships with their company's
primary suppliers - be it manufacturers, wholesale
distributors or third-party central monitoring
stations. It is basically a hand-in-glove type
of arrangement that ultimately renders the greatest
benefits for all channel parties, including the
end customer. Not to mention it also best upholds
the electronic security industry's mission to
prevent harm to assets or people, as well as the
secondary objectives of overall efficiencies for client
organizations and lifestyle enhancement for
residences and consumers. For many, that means
aligning with a dealer program (see page 20).
Regardless of formal participation in such programs,
being able to count on rock-solid products
and support is critical to growing your security
business. Consider how often it's been said that
installing security systems dealers and integrators
are in the peace-of-mind business - delivering
customers solutions to ease the psychological
burden of feeling vulnerable or threatened. That's
well and good, but who helps those companies
shoulder the load and lessen the mental pressures
of operating in a highly competitive field requiring
operational urgency with sometimes life-anddeath
consequences?
You guessed it, the enterprises that supply,
Editor-in-Chief and
Associate Publisher Scott
Goldfine, an Industry Hall
of Famer, has spent 25
years with SSI.
6
serve and support them. That's why I believe the
best and most dedicated to fulfilling those vital
roles deserve accolades for the indispensable value
they deliver to this channel. To achieve that,
Security Sales & Integration recently launched an
important program to recognize the security industry's
top performing product manufacturers,
distributors and wholesale central stations -
entirely based on votes cast by their dealer and
integrator customers.
SSI's Supplier Stellar Service Awards salute
those companies that set themselves apart from
the thousands of competitors to deliver the highest
levels of service and support to the installing
dealer and integrator community. The purpose
of these awards is twofold. They are intended
Security Sales & Integration FEBRUARY 2023
to both provide a vehicle that allows suppliers
going above and beyond to deliver premium
support and service to be rightly recognized for
those efforts; and to create a valuable feedback
mechanism that facilitates security dealers and
integrators
communicating voice-of-the-customer
opinions.
These awards honor suppliers for outstanding
customer support and service across a broad
range of " stellar " support/service areas. As in the
Olympics, exceptional performance in each category
is recognized by gold, silver and bronze designations.
They include:
▶ Customer Service/General Communication
▶ Technical Support
▶ Lead Generation
▶ Sales/Marketing Assistance
▶ Warranty Policies
▶ Shipping Policies
▶ Websites
▶ Training Programs
▶ Trade Show Presence
▶ Social Media Presence
▶ Dealer Program/Incentives
▶ Redundancy/Emergency Procedures
▶ Certifications/Listings/Compliance
▶ Co-op Advertising Program
At the end of the day, in a trust-essential industry
like security where earning positive word
of mouth is vital, manufacturers, distributors and
centrals must have their channel partners' backs.
The Supplier Stellar Service Awards offers yet another
reason for them to leave little to chance and
prioritize dealer/integrator satisfaction and success
above all else. However, like determining who
sits in the White House, this program is only as
strong as you - the professional dealer/integrator
- make it by voting today at securitysales.com/
vote-supplier. All responses are kept anonymous.
Casting your ballot is free, fun and why
wouldn't you want to support those who support
you and your livelihood? Now is your chance!
Don't delay as the " polls " will close at the end of
this month, with the goal of presenting winners
in SSI's April issue.
(Manufacturers, distributors and central stations:
Although not permitted to vote directly, it
is highly recommended to reach out to dealer/integrator
customers and encourage them to represent
your interests.)
securitysales.com
http://www.securitysales.com/ http://www.securitysales.com
Security Sales & Integration February 2023

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