Security Sales & Integration January 2022 - 14

INTEGRATION
▶ ORLANDO, Fla. - The 2021 installment
of the Total Tech Summit
may be in the rearview mirror, but VIP
attendees will have the coming months
ahead to apply a wealth of best practices
and business insights to their
organizations that derived from the
in-person event.
Around 200 executives and upper-level
managers from electronic security,
custom electronics and commercial integration
companies convened here at
the Orange County Convention Center,
Nov. 17-19. Security Sales & Integration
hosted its 6th Annual SSI Summit, held
in conjunction with the CE Pro Summit
and Commercial Integrator Summit,
both of which are SSI sister publications
owned by Emerald.
Collectively, the three tracks comprise
the Total Tech Summit - a unique and
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Total Tech Summit Helps Execs
Map Out Strategic Paths
powerful, hosted-style invitational event
that drives excellence in the security systems,
custom home and commercial A/V
integration industries. Each year this allexpense-paid,
exclusive event offers VIP
guests the opportunity to sit in on industry-defining
sessions, key boardroom
presentations and be able to meet oneon-one
with potential vendors.
Attendees also share challenges, brainstorm
solutions and explore opportunities
to take their companies to the next
level. The summit agendas include keynote
addresses, educational sessions and
roundtables; peer-based networking; personalized
and group meetings with vendors;
and a suppliers' expo.
Among highlights from the 2021 event,
ITR Economist Lauren Saidel-Baker presented
a keynote on how to prepare for
the challenges and ongoing uncertainties
ahead in the New Year. She reports the
U.S. is through the worst of inflationary
price hikes and to expect normalization
in 2022. Although economic and
business metrics are looking positive,
Saidel-Baker warns there's little relief in
sight on the challenging job market front
for at least another nine months.
When is the next recession? Indicators
point to 2025, says Saidel-Baker. She
described it as a " pothole ... we'll get
through it. " That's five years of growth
ahead. But hold on to your hats: ITR
Economics has for a decade forecast a
depression will arrive around 2030. As a
nation we are well on track for this outcome,
she said. One big reason: interest
payments on national debt. No way current
tax receipts can cover all the debt
that has accrued under multiple administrations,
she said.
Randy Stearns, CEO of D-Tools, also
ITR Economist Lauren Saidel-Baker
provided a rousing keynote address,
outlining the prospects for the U.S.
economy in the next 10 years.
14
took to the Total Tech Summit stage to
discuss market drivers behind a 10-year
growth projection in the U.S. He said
two factors are helping drive the positive
Security Sales & Integration JANUARY 2022
The fun and games included the first
annual Total Tech Summit Cornhole
Tournament.
forecast: size of workforce and high productivity.
We have millennials to thank
as they currently are the nation's largest
working generation, he explained.
This 10-year growth period is creating
a business environment where dealers
and integrators can " ride the wave or be
crushed by it, " said Stearns.
For more details about the 2021 event,
SSI Editor-in-Chief Scott Goldfine and
CE Pro Editor-in-Chief Jason Knott and
Executive Editor Arlen Schweiger discussed
the event's keynotes, sessions, attendee
feedback and more for an episode
of the Security Speaking podcast, which
you can listen to or view at securitysales.
com/TTS2021. Additionally, check out
an event image gallery, replete with key
takeaways and insights, at securitysales.
com/TTS2021-pics.
securitysales.com
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Security Sales & Integration January 2022

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