Security Sales & Integration January 2022 - 25

SECURITY'S MOST PRESSING ISSUES
▶ " The 3G Sunset with AT&T is set
for February. We want all dealers to
upgrade their 3G devices in the field
before the target. Telguard and the
AICC have filed a petition with the
FCC for an extension until December.
Due to the pandemic hindering upgrades
in 2020 and supply chain issues
in 2021, we believe this request is
reasonable and necessary. Also, cybersecurity
continues as a major concern
for the entire economy as well as the
electronic security market. " - George
Brody (Telguard)
▶ " Homelessness crime is very difficult
to solve from a surveillance perspective
and since the majority happens
outside it is very difficult with alarm
systems as well. Also, police won't arrest
as much anymore. I had one campus
where they let them know they
would only respond to an active rape
and when someone has a gun. Lastly,
we need more high quality integrators
as we have been lazy as an industry
and good enough has been too much
the norm. " - Jamie Vos (ESA)
▶ " Traditionally, we are slow to change,
embrace new technology, accept
risks, plan strategically and execute
tactically. What has worked in the
past will probably not work well in the
future. Secondly, there is resistance
to embrace digital transformation to
enable teams to work more effectively,
faster and with fewer errors. " - Paul
Boucherle (Matterhorn Consulting)
▶ " Lack of cybersecurity hygiene on
security installations and cybersecurity
awareness for both security integrators
and their customers. Also, the
adoption of recurring monthly revenue
models by all integrators. "
- Ric McCullough (PSA)
▶ " As we ramp up efforts to attract
fresh talent with business and technical
skills, other industries face the
same challenge competing for the best
workers. As an industry, it's everyone's
responsibility to be involved in this
fight. Also, facial recognition is amazingly
powerful, whether used for access
control or investigations, but there is
some misunderstanding and mistrust
of this technology. A clear framework
around policies of use and ethical
guidelines are important to advance
adoption. " - Geoff Kohl (SIA)
What has worked in
the past will probably
not work well in the
future.
- Paul Boucherle,
Matterhorn Consulting
▶ " With more consumer-dominated
name brands playing in this space,
expect disruption that will result in innovation
from providers, manufacturers,
integrators and dealers to differentiate
and compete. Also, dealing with
remote workforces versus in-house
operations means security standards
will have to evolve to support this
mixed model of working. Lastly, governing
bodies may not be poised for
the technological growth and change
that is rapidly evolving. " - Julie Lichty
(Bold Group)
▶ " The Great Resignation is being felt
far and wide. Growth becomes muted
for those companies that can't attract
skilled employees and what may be
even more difficult is retaining skilled
employees. Also, brand differentiation
is a company's competitive advantage.
Dealers, integrators and monitoring
technologies, their legalities, ethics and
practicality are sure to continue in 2022
and beyond. Also, ever-increasing IoT
devices will continue to create a perfect
environment for cyber attackers to exploit.
Cybersecurity is an ongoing battle
to stay ahead of the threat. " - Fredrik
Nilsson (Axis)
▶ " Cybercrime will continue to grow,
with annual global costs projected at
$10.5 trillion by 2025. While all industries
are affected, those holding onto legacy
systems and infrastructures such as
healthcare, transit and utility organizations
have been prime targets. As more
devices come online and data processing
becomes central to operations, businesses
will need to remain agile and responsive
to the evolving threat landscape,
and more adamant about building layers
of protection into their security ecosystems. "
- Andrew Elvish (Genetec)
companies need to reinvent themselves
amid today's rapidly evolving competitive
landscape. Lastly, the perception
remains that the industry's false alarm
rate is high. Improved alternative alarm
verification methods are needed. "
- George De Marco (DECO)
▶ " Providing adequate security while
also protecting privacy rights. The line
between security and privacy is unresolved
and up for continuous discussion.
Debate, development and regulation of
securitysales.com
JANUARY 2022 Security Sales & Integration 25
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Security Sales & Integration January 2022

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