Security Sales & Integration January 2022 - 50

Home Automation
Lighting
the Way to
New Profits
A recent study
shows why
security dealers
and integrators are
well-positioned to
offer residential and
commercial clients
lighting controls and
motorized shades.
By Jason Knott
T
he lighting control space has long
been a staple for consumer electronics
(CE) integration companies,
and it's a sector ripe for
installing security contractors to create new revenue
streams as well. Consider: a recent study
conducted by SSI sister publication CE Pro
confirms how pervasive lighting controls are,
with 91% of responding residential integrators
reporting a project the past 12 months that had
controls, fixtures and/or motorized shades.
Likewise, 14% of respondents to the 2021
CE Pro Lighting and Shade Deep Dive Study
said lighting controls were included in every
project they installed. The data is also strong
on the commercial side, despite the downturn
in the commercial space driven by the pandemic
the past 18+ months. In the information,
charts and captions ahead, you'll discover how
this data points the way to security dealer/integrator
portfolio expansion opportunities.
Follow the Trends
Among the three subsystems in the lighting
area, the installation of motorized shades is the
most lucrative for integrators, and the revenues
and profits just keep on rolling (pun intended).
Indeed, dealers predict a 13% growth rate
in hardwired installations and a 9% growth in
battery-powered shade projects next year.
According to CE Pro's study, the median price
for a motorized shade installation (equipment
+ labor) is $13,152 with an average of seven
shades per project. That equates to $1,878 per
shade - more than double the per-device rates
50
Security Sales & Integration JANUARY 2022
for both lighting control and lighting fixtures.
There are several identifiable trends in the
study. For example, exposed roller shades continue
to grow in popularity. According to integrators,
28% of their projects now include at
least one exposed roller shade. Hidden shades
inside soffits are still the most commonly installed
types of shades, with 37% of projects
including a shade tucked away in a cove.
Meanwhile, integrators are also expanding
the scope of their motorized window covering
installations to include areas like skylights
(17% of shade projects) and glass doors (22%
of shade projects). Even outdoor shading has
a solid amount of deployment, with 19% of
projects that have shades including an outdoor
element, integrators report. That can be
a patio shade, or it could be exterior window
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Security Sales & Integration January 2022

Table of Contents for the Digital Edition of Security Sales & Integration January 2022

Security Sales & Integration January 2022 - Cover1
Security Sales & Integration January 2022 - Cover2
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Security Sales & Integration January 2022 - Cover3
Security Sales & Integration January 2022 - Cover4
https://www.nxtbook.com/emerald/securitysales/august_2023
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https://www.nxtbook.com/emerald/securitysales/february_2023
https://www.nxtbook.com/emerald/securitysales/january_2023
https://www.nxtbook.com/emerald/securitysales/december_2022
https://www.nxtbook.com/emerald/securitysales/november_2022
https://www.nxtbook.com/emerald/securitysales/october_2022
https://www.nxtbook.com/emerald/securitysales/september_2022
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https://www.nxtbook.com/emerald/securitysales/february_2022
https://www.nxtbook.com/emerald/securitysales/january_2022
https://www.nxtbook.com/emerald/securitysales/december_2021
https://www.nxtbook.com/emerald/securitysales/november_2021
https://www.nxtbook.com/emerald/securitysales/october_2021
https://www.nxtbook.com/emerald/securitysales/september_2021
https://www.nxtbook.com/emerald/securitysales/august_2021
https://www.nxtbook.com/emerald/securitysales/july_2021
https://www.nxtbook.com/emerald/securitysales/june_2021
https://www.nxtbook.com/emerald/securitysales/may_2021
https://www.nxtbook.com/emerald/securitysales/apr_2021
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