Security Sales & Integration January 2022 - 52

Home Automation
Lighting/Shade
Control Study
dow treatments. Dealers report 32% of their
shading projects include a home office application.
That is probably being driven by the
work-from-home trend that was escalated by
the pandemic. Home offices that were routinely
used at night are now being used during the
day, requiring the control of the natural light so
the homeowner doesn't get washed out in the
Zoom camera image. Lastly, kitchens (30% of
projects) and bedrooms (29%) are somewhat
common applications.
It was not too long ago that the thought of
an integrator installing battery-powered shades
was blasphemous. But that technology has
Median Motorized Shade Installation
Prices (Percentage of Projects)
$40,001 to
$50,000
7%
$50,001+
7%
Under
$1,000
10%
$30,001 to
$40,000
9%
$15,001 to
$20,000
12%
$20,001 to
$30,000
10%
$1,001 to
$2,500
8%
$2,501 to
$5,000
9%
$5,001 to
$10,000
15%
$10,001 to
$15,000
13%
The median price point for a motorized
shade installation (including equipment and
labor) is $13,152.
Commercial
Buildings
15%
MDUs
15%
New
Construction
Single-Family
Homes
37%
Existing SingleFamily
Homes
33%
51% to 80%
15%
41% to 50%
8%
31% to 40%
8%
Motorized shades have applications
in all types of residential and
commercial structures because they
serve both an energy management
and a privacy function.
Percent of Residential Projects with Lighting
Controls, Fixtures, Shades
91% to
99%
6%
81% to 90%
11%
71% to 80%
9%
61% to 70%
5%
52
51% to
60%
7%
100% -
Every
Project
14%
11% to 20%
10%
21% to 30%
12%
31% to
40%
9%
0% -
None
8%
1% to 10%
9%
Integrators report
that 47.4% of their
41% to 50% 7%
residential projects
over the past 12
months included the
installation of lighting
controls, fixtures
and/or shades.
21% to
30%
8%
11% to 20%
8%
Integrators report that 26.5% of
their commercial projects last year
included the installation of lighting
controls, fixtures and/or shades.
0% - None
25%
1% to 10%
13%
evolved that enable integrators to install battery-powered
shades and control them wirelessly
with great efficiency. According to the study,
19% of all projects included battery-powered
shades during the past year. And integrators
predict these installations will increase 9% next
year. Still, one out of every five integrators report
they did not do a single installation using
a battery-powered shade last year.
Shades have also become a key element to
showcase in showrooms. Among integrators
that have showrooms (which is 39% of all dealers),
half of them report having a vignette where
they demo a motorized window treatment. SSI
Motorized Shade Projects
by Type of Structure
81% to 99%
6%
Percent of Commercial
Projects with Lighting
Controls, Fixtures, Shades
100% -
Every Project
9%
Lighting Control Projects
by Type of Structure
Commercial
Buildings
18%
MDUs
13%
New
Construction
Single-Family
Homes
38%
Existing SingleFamily
Homed
31%
Lighting controls
are not just for
elite clients in new
homes. The devices
are pervasive in all
types of structures.
Security Sales & Integration JANUARY 2022
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Security Sales & Integration January 2022

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