Security Sales & Integration January 2023 - 40

Special Report
Piling Up
VIDEO
VICTORIES
Not only is video
the hottest security
market but also
the one with the
most ongoing tech
advances. See why
top manufacturing
experts say the sky's
the limit in SSI's 2023
Video Surveillance
Forecast. By Scott
Goldfıne
A
layperson with no prior knowledge
entering ISC West - the
industry's largest and most infl uential
trade show - might take a
look around and assume they entered a camera
or surveillance expo. Th at is how dominant a
force video has become in an event - and for
the technology and business of security - that
not so long ago was primarily intrusion and fi re
alarm devices and systems. Today, increasingly
consumers envision video when considering
security; for them it is becoming synonymous.
Hence, security pros who want to get ahead
in 2023 had better have a bead on the latest
video technology and opportunity trends.
" Cross-functional video use -spanning an
end user's security, safety and business operations
- will expand budgets as technology
provides greater ROI for companies, " says Scott
Dunn, senior director of Business Development
Systems & Solutions for Axis Communications.
Chuck O'Leary, vice president of sales for
Video Systems and Solutions - North America
at Bosch Security and Safety Systems, agrees,
" Th e industry will develop a better understanding
and appreciation of the power of AI-driven
video analytics and its capabilities to strengthen
the protection of people and property and to
extend video solutions beyond security. "
Th ese experts are among the 10 representatives
from six leading security technology vendors
who share their takes in SSI's 2023 Video
Surveillance Forecast. Among several areas of
40
Security Sales & Integration JANUARY 2023
focus is the rise in Cloud usage.
" As Cloud-based solutions become more
prevalent, we will see greater adoption in sectors
including education, healthcare and critical infrastructure, "
says Alex Walthers, team lead for
Axis' Technology Integration Partner Program.
Forge ahead for additional keen insights on AI,
VMS, edge, integration, body cams and more.
2023: AI Advances & Impacts
Quang Trinh, Manager,
Professional Services,
Axis Communications
Some security systems are
still inundated with false
positives and nuisance
alarms. Th ese challenges can
devalue some of the systems
that are responsible for safety and security. Th e
move from pixel-based analytics to object-based
detection and classifi cation via deep learning will
accelerate the precision in which key objects are
identifi ed. Th is advancement will move the security
industry from a reactive to a proactive mode.
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Security Sales & Integration January 2023

Table of Contents for the Digital Edition of Security Sales & Integration January 2023

Security Sales & Integration January 2023 - Cover1
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Security Sales & Integration January 2023 - 1
Security Sales & Integration January 2023 - 2
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Security Sales & Integration January 2023 - Cover3
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