Security Sales & Integration July 2022 - 70

Video Surveillance
Analog-itics
also easing the transition to IP. And once that
analog signal has been digitized and moved into
the NVR, basic analytics like motion detection
can be applied to it.
" This all makes life easier for integrators
because they can work with customers to
transition over time rather than forcing a total
overhaul. It also changes the way system
maintenance works. Instead of traveling to a
worksite to conduct manual updates, integrators
can now monitor and maintain these systems
remotely. This increased efficiency and
functionality provides added value for both integrators
and their customers, " he adds.
Dahua's 2MP HDCVI camera is
designed to leverage existing
coax infrastructures to deliver
forensic-level images over long
distances. The camera offers
a 2.8mm fixed lens, multilanguage
on-screen display and
HD/SD switchable output.
Retail kits
that contain HD
analog cameras
and a hybrid DVR
are still a big
seller.
- Steve Wilber,
Dahua Technology USA
ROI & TCO Can Add Sales
Selling customers on the ROI and Total Cost
of Ownership (TCO) of spending now on network
migration products and infrastructure to
obtain more capabilities, such as integration
and scalability, can help them come out ahead
financially in the long run.
As Wilber explains, " If the analog video end
user has short or medium-term plans to have a
more intelligent and scalable video security system,
it might be better to make the jump and
go all digital. Most of the advanced video analytics
are only found on the premium NVRs or
VMS products. As the camera counts increase
in a system, those analytics likely will allow users
to keep manpower costs in check, as this can
automate notification, deterrence, and response
upon certain activity. "
Hybrid DVRs do offer some video analytics,
such as human/vehicle detection which decrease
false alarms, he adds, but they lack the
cutting-edge analytics found in those premium
IP-only recorders.
It's difficult to measure ROI and TCO when
there are other intrinsic benefits of IP over analog
such as the ability to run analytics at the camera,
Eng says, when an IP system can provide people
or vehicle detection, face detection, etc.
" What is the value of that? With analog,
much computing power is at the recorder.
With higher channel capacity, it requires very
robust processing especially if you want higher
MP and frame rates. With IP, much of the
computing power is at the camera and even the
most basic of NVRs can do 8MP at 30fps on all
channels. I can't say the same for that with an
analog system at the same price point. "
Kelly believes that, at some point, things like
ROI and TCO come down ultimately to us70
Security
Sales & Integration JULY 2022
ability. " The easier the system is to use - not
for the technical buyer, but rather the daily
operator - the more use the system gets. The
better the all-around user experience is, the easier
it is to scale into our larger system. Search is
a big part of usability - the easier it is for the
user to find the video they are looking for, the
better the usability. "
Bringing Things Into Focus
In addition to retail, banking and finance, and
casinos, Newman also sees room for growth
among smaller businesses. IP cameras are still
more expensive than analog cameras, but the
cost is coming down, he says. He adds that
there are plenty of smaller businesses like bars,
restaurants and small offices that could benefit
from analytics like people counting, demographics
analysis, queue detection, and other
tools. Cameras aren't just there for detecting
shoplifters and slip-and-fall cases, they can also
provide real business intelligence insights.
Wilber points out that tech-savvy installers
might look upon analog video systems as antiquated,
but modern hybrid systems still offer a
number of advantages to analog video users. " A
hybrid system can offer the image clarity of an
IP system, because modern HD analog cameras
offer up to 8MP with cutting-edge low light
performance due to night color and other low
light technologies. So for many small businesses
or applications, an HD analog hybrid system
will provide the best ROI. "
Ultimately, the key is to look at camera deployments
as a total solution, Newman says.
" Prioritize being able to integrate them with
things like access control, IP audio and other
tools that add value. It's also important to
focus on the fact that IP cameras are far more
future-proof and scalable than an analog system
could ever hope to be - and devices that
operate on an open platform offer virtually unlimited
flexibility.
" It isn't like the old days, where analog systems
were mostly proprietary, locking customers
into a single manufacturer's product line.
Today's IP cameras provide integrators and
their customers with an incredible variety of
options to choose from, setting them up for
success both now and in the future. " SSI
ERIN HARRINGTON has 20+ years'
security industry media experience. Contact
her at erinharrington1115@gmail.com.
securitysales.com
http://www.securitysales.com
Security Sales & Integration July 2022

Table of Contents for the Digital Edition of Security Sales & Integration July 2022
