Security Sales & Integration July 2023 - 26

Video
and even as-needed deployments that are easy
to use and cost-eff ective. Together, these technologies
empower organizations to make data-informed
decisions, streamline operations,
and enhance the customer experience by optimizing
existing resources.
Cloud Sprinkles
More Data
Into Video
The rise of Cloudbased
solutions is
allowing security
systems to evolve
and help business
sectors in a time
of need.
By Tim Palmquist
I
n today's competitive business
landscape, tight budgets, shrinking
workforces, and vanishing profi t
margins are common challenges
across almost all sectors. From hospitals grappling
with critical nursing shortages to brickand-mortar
retailers battling fi erce competition
- everyone must now do more with less. To
address these challenges, new open-platform,
data-driven video
technologies and Cloudbased
video system deployments are emerging
as game-changers for many businesses.
Th e integration of video analytics, artifi cial
intelligence, and machine learning has transformed
traditional video systems into advanced
management tools that off er company-wide
actionable, proactive information. Video management
in the Cloud allows for fast, scalable,
26
Security Sales & Integration JULY 2023
Data-Driven Video Adds Value
Th ere are many examples today of organizations
expanding their video systems beyond security
concerns to act as a force multiplier for management
and employees. Th is new approach to
video management is realized with data-driven
video technologies that can effi ciently ingest,
process, and present vast amounts of data from
various cameras, sensors, analytic software, and
existing facility systems. Video management
systems have become the data platform for consolidating
the cumulative intelligence.
For example, attracting consumers has become
an increasingly complex challenge in the
retail sector. Physical retail stores, online superstores,
and omnichannel chains are all vying for
market share and striving to maintain or improve
their profi t margins. Amid this new retail
ecosystem, brick-and-mortar stores are under
immense pressure to perform and deliver.
To address staffi ng shortages while simultaneously
enhancing customer service and satisfaction,
physical retailers are exploring innovative
solutions. Video technology has evolved
beyond its traditional functions of safety, security,
and loss prevention, now off ering a growing
array of capabilities to help retailers positively
impact their business outcomes.
For years, video data has been employed to
analyze in-store traffi c patterns through heat
maps, enabling optimization of product placement
and endcap performance. More recently,
video analytics has been utilized to manage a
range of aspects, including staffi ng, inventory,
parking management, and general maintenance
needs. Yet, the potential of video surveillance
systems remains vast and largely untapped.
Store managers today are looking for ways to
optimize their operations, inventory, and staff
without compromising customer satisfaction or
brand loyalty. Many stores have already adopted
self-checkout systems, and as staffi ng shortages
extend to other departments, video technology
is set to play an increasingly vital role in retail.
Similarly, manufacturers use data-driven video
to monitor production processes, identify
ineffi ciencies, and maintain quality control.
securitysales.com
http://www.securitysales.com
Security Sales & Integration July 2023

Table of Contents for the Digital Edition of Security Sales & Integration July 2023
