Security Sales & Integration June 2021 - 52

Original Research
2021 SSI Video
Surveillance Deep Dive
Average Video Project Gross Profi t Margin
26.5%
Past Year
18.3%
This fell 11 points from 2020. Multiplying the average profi t margin
by the residential, commercial and industrial video surveillance
project revenues in the previous graph computes to monthly gross
profi ts of $36,422, $142,238 and $227,698.
Average Video Surveillance
Business Growth
Past 5 Years
29%
Here is another indicator of COVID-19's business
eff ects, showing nearly an 11-point dropoff
in video growth as compared to several
prior years. Of course, the good news is dealers/integrators
continued to be on the positive
side of the ledger despite the pandemic.
Average No. Cameras Per Project
Residential
23
Commercial
34
Industrial
47
Given other Deep Dive results, the fact
increases are shown across the board
here would indicate surveillance camera
commoditization has become somewhat
rampant. On a per-camera revenue basis,
contractors are charging $355.70, $734.26
and $1,021 for residential, commercial and
industrial projects.
Familiarity With Cloud-Based or
Hosted Video Services (VSaaS)
Familiar and
currently
do off er to
customers
29%
Familiar and
considering
off ering them
to customers
35%
52
Security Sales & Integration JUNE 2021
Not familiar
at all
10%
Familiar
but choose
not to sell
them
26%
Hard to know if due to the survey sampling
or some integrators dipped and pulled their
toes out of this market, but those off ering
VSaaS declined by 12 points compared to
2020. Those that are currently selling it
reported 11% growth during the past year
(down 8 points), with an average per-camera
monthly storage fee of $27 (up $2).
Most Commonly Deployed
Video Technologies
Megapixel Cameras
IP Based (Local Area Network)
Remote Access/Viewing/Control
NVRs
H.265 Compression
VMS or PSIM Systems
IP Based (Wide Area Network)
Integrated With Access Control or
Other Systems
Thermal Imaging or Night Vision
Video Analytics
4K Ultra HD
Cloud Storage or Control
Doorbell Cameras
Multisensor Camera Arrays
Wireless Signal Transmission
48%
46%
45%
38%
34%
32%
30%
24%
24%
24%
20%
19%
18%
18%
17%
Facial Recognition or Other Biometrics 14%
License Plate Recognition
Wireless Cameras
Analog HD Using Coax
Encoders
Gunshot Detection
Drones or Robotics
14%
14%
13%
13%
10%
9%
There was not much jockeying for positions
where it comes to video surveillance technologies.
NVRs and remote viewing came in
high but were not included in 2020. Curiously,
thermal imaging failed to catch fi re
despite all the hype around its use for temperature
monitoring during the pandemic.
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Security Sales & Integration June 2021

Table of Contents for the Digital Edition of Security Sales & Integration June 2021

Security Sales & Integration June 2021 - Bellyband 1
Security Sales & Integration June 2021 - Bellyband 2
Security Sales & Integration June 2021 - Cover1
Security Sales & Integration June 2021 - Cover2
Security Sales & Integration June 2021 - 1
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Security Sales & Integration June 2021 - Cover3
Security Sales & Integration June 2021 - Cover4
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