Security Sales & Integration June 2021 - 58

EXECUTIVE DECISIONS
Big Idea by Ron Davis
Building Foundations
With RMR
IDEA OF
THE MONTH
What is one really great
idea that you would
share with executives in
this industry?
▶ THE FIRST THING YOU NOTICE about
Kelly Bond is that she has a look of determination
about her. Second, there is something about
the way she handles herself that lets you know
that she doesn't suff er fools easily. Th ird, she is an
extraordinarily pleasant person to be with, and a
tireless worker in business activity.
Actually, I've known Bond for the better part
" Learn how to build
and retain RMR. "
- Kelly Bond
of 30 years, and, by way of full disclosure, she has
recently joined Davis Mergers and Acquisitions
Group (DMAG) as a full partner. I have wanted
to write this article for some time, and decided
that before she actually joined the company, I
better get to it. So here it is.
Th e reason I wanted to write about Bond was
twofold. First, when I fi rst met her she was one
of a handful of female executives. Second, she always
speaks about what is on her mind, in plain
English, and very concisely. So I ask her our signature
question, " if you had just one really great
idea that you could share with executives in this
industry, what would it be? "
She thought for a moment, then answered, " If
Ron Davis is an SSI
Industry Hall of Fame
inductee and President of
Davis Mergers and
Acquisitions Group Inc.
Also known as The Graybeards,
the company is
active in acquisitions and
mergers exclusively in the
alarm business.
58
I could somehow get to every dealer, every executive
and share this, I would gladly do it. Very
simply, my idea is learn how to build and retain
RMR. " And Bond should know. For the better
part of 20 years she was working with three separate
fi nancial programs in the alarm industry,
the last as a senior executive with Alarm Capital
Alliance, her job being to help dealers prepare for
the day they would sell their business.
She saw every mistake that a dealer could
make, corrected every misunderstanding and
challenged dealers to become fi nancially savvy.
Admittedly, her stated mission was to make a difference
in all of her eff orts in the industry.
Women in the alarm industry today are a modern-day
phenomenon that most of us accept.
Th irty years ago, not so much. Bond overcame
those obstacles by showing dealers and others
how to take charge, build RMR and help people
look ahead to the future. She was one of the fi rst
believers in the RMR paradigm and believes in
the magic of what RMR will build for the dealer.
Security Sales & Integration JUNE 2021
rdavis@graybeardsrus.com
She would tell anyone who would listen and anywhere
where dealers gathered.
She showed dealers how to build contacts and
expand their knowledge with facts and fi gures,
having to deal with the products they were selling.
She hails from Dallas and is proud of the
Cowboys, as well as all of the other sports teams
in the area.
You think she is a competitor? At some point
during her job interview, she mentioned that she
had always wanted to manage her own business
... and being a partner in DMAG was about as
close as she could come to realizing that dream.
I asked her why she was interested in joining
our team and she answered, " I've always wanted
to be in my own business, and the way your
company is structured, that allows me to do that
from day one. "
She started asking me about whether or not
she could talk about other ideas, and I gave her
an opportunity. She took advantage and said,
" Always remember this one piece of advice,
whatever else you do. Always volunteer to help,
anywhere in your chosen profession, and watch
how your range of contacts grows. "
In other words, in everything you do, build up
your list of contacts, turn a contact into a friend
and then a friend into a relationship. Welcome
aboard, Kelly, and just keep doing the things you
have been doing that make you think and look as
successful as you are.
securitysales.com
http://www.securitysales.com
Security Sales & Integration June 2021

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