Security Sales & Integration June 2022 - 26

Management
2022 Distribution
Roundtable
checks all those boxes. These categories continue
to perform well because they're generally not
part of a discretionary budget. Businesses need
security products - perhaps now more than
ever. And homeowner demand for security and
smart home products remains strong.
devices such as headsets and webcams that can
easily be deployed in home office or traditional
office environments to help users communicate
and collaborate effectively anywhere.
Hevia: The residential A/V, commercial A/V
and networking product categories are growing
well. Top products in those categories are
whole-house audio, outdoor TVs, advanced
lighting systems, power shades and residential
networking products. With the advent of millions
of people working from home offices and
not traveling as much, it's brought new meaning
to the term, " There's no place like home. "
I would imagine that " staycations " will be as
popular as ever this summer.
SnapAV rebranded to Snap
One in 2021, and earlier this
year launched its new Partner
Rewards program that enables
dealers to earn points on
all purchases of the firm's
manufactured and distributed
brands.
Manufacturers
that have been and
will be out of
inventory for a
long period of time
will probably lose
market share by
the end of the
supply chain
shortage period.
- Jorge Hevia, AlarMax
Distributors
26
Wild: First is video analytics as Jenne is receiving
positive feedback on Hanwha and i-PRO.
Hanwha has integrated up to 16 analytics on
the edge of its cameras and does not charge a
fee for any of the analytics. i-PRO's facial recognition
and ID platform FacePro not only have
some successful deployments in the U.S. running
at over 99% accuracy, they also use Genetec
in their VMS as an analytic plugin. Analytics
is being stimulated by end users' need for
actionable video and data, so they don't have
to spend days looking through video for specific
past events, items, people, LPR issues, etc.
The pandemic also has driven the integration of
artificial intelligence with security cameras and
their analytics capabilities.
Next is cybersecurity, as Razberi, i-PRO and
Hanwha all offer first-class cybersecurity on
their products from Defender for Endpoint
to partnering with Symantec and offering
no back doors into the products. Razberi has
won many awards for its firewall-like product
implemented into their Pro and enterprise
servers. i-PRO not only aims to meet security
industry standards but cybersecurity industry
standards with their products. Hanwha dedicates
a whole team under their S-CERT1 department
to maintain their industry-leading
cybersecurity standards.
Lastly is USB-based and Bluetooth A/V. The
pandemic has rapidly increased demand for
Security Sales & Integration JUNE 2022
Aarnes: We see the hottest growth right now
in video surveillance, access control and smart
home technologies. We recently launched
our Capture Advance NDAA-compliant video
surveillance product line, a private brand
exclusively available at ADI that includes IP/
HD cameras, NVRs, DVRs and more. With
touchless access control, dealers can provide a
solution that minimizes touchpoints and adds
convenience to high-traffic areas for a cleaner
and safer environment. In residential, the intrusion
and smart home categories continue
to grow. Video doorbells, smart thermostats,
speakers, lighting controls and more have become
increasingly important to end customers.
We're also seeing more homeowners investing
in networking, WiFi and conferencing technologies
for home offices, and residential A/V and
outdoor entertainment categories.
Dunning: Key global security trends we have
seen include an increase in the need for 24/7
connectivity and collaboration, security, and
network infrastructure modernization, as well
as previously unmatched demand for automation,
migration from premise-based solutions
to the Cloud, and the smart edge, all driven by
AI and machine learning - supported by an
overarching IoT platform. The world is digitalizing
across nearly every industry, promising
to revolutionize productivity, safety, customer
experience and more. Harnessing the true potential
of this shift involves a clear vision and
strategy, technical expertise and opportunity
scoping. As security integrators are navigating
new technologies and business models to
respond to these secular trends, we're seeing
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Security Sales & Integration June 2022

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