Security Sales & Integration June 2022 - 40

Sales & Marketing
27
th
ANNUAL
WINNERS
2022
safely by providing resources on the nearly
$200 billion in federal relief funds available
to help educational facilities across the
country return to in-person learning, " says
Mallory Pernai, senior marketing manager
at ADT.
" The novel challenges and risks of the
pandemic have become increasingly difficult
for customers to navigate. By providing our
customers with expert counsel in public
safety, security, and usage of these federal
funding dollars in a purposeful and direct
manner, ADT Commercial adhered to our
Guiding Principles and exemplified that we
are here to be their One Ideal Partner every
step of the way. The paper provided an unbiased,
broad-ranging, and high-level analysis
of the potential solutions schools and
educational enterprises can consider as the
COVID-19 pandemic continues, " she notes.
BEST PROMOTIONAL VIDEO OR AUDIO
Acadian Total Security
Testimonial Highlights Simplicity of Interface
fear of technology from many smart home
customers. Thus, ATS set out to do a series
of videos showing how easy it is to use its
security systems.
" We wanted to highlight benefi ts of the
Acadian created a series of
videos showing how easy it
is to use its security systems.
Acadian Total Security (ATS) has embraced
video media in its marketing. Company
founder Richard Zuschlag is ubiquitous in
many of the Lafayette, La.-based company's
messaging, bringing his personality
to the forefront of the business. But while
it's important to establish that face of the
brand, ATS also recognizes the value in client
testimonials, especially given the oft-cited
system for families, so we chose a young
mother to do a testimonial and tell us how
she uses her system on a daily basis. She
likes the peace of mind it brings to her by
sending her reminders when she doesn't lock
a door or close her garage and the ease of
adding additional users such as babysitters
quickly. Her family enjoys the customized
system tailored to their specifi c needs in
their newly constructed home, which includes
an air-conditioned A/V closet for all
audio and video equipment. "
In two separate testimonial videos,
homeowner Monica starts out complimenting
the customer service of ATS and
how the company " held our hands through
the entire process. " She then discusses
the various elements of the system, which
includes not only alarm and surveillance
equipment, but also A/V throughout the
home. She also touts how much the system
helps her with her lifestyle. In terms
of visuals, the video promotion shows her
using her touchpanel interface as well as
her smartphone to control her ATS system.
The video is one of many (104 in all) that
live on ATS' YouTube channel.
View the winning video for yourself at
securitysales.com/atsvideo2022.
40
Security Sales & Integration JUNE 2022
securitysales.com
http://www.securitysales.com/atsvideo2022 http://www.securitysales.com
Security Sales & Integration June 2022

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