Security Sales & Integration June 2022 - 42

Sales & Marketing
27
th
ANNUAL
BEST SALES BROCHURE
WINNERS
2022
ADT Commercial
Targeting Vertical Niche Markets
With Thought Leadership
ADT clearly defi nes each section of the sales
brochure to eff ectively communicate its messaging
and understanding of the market along
with applicable solutions that are top-of-mind
to the end-user decision-maker.
Among the vertical market-focused
brochures are:
▶ Banking and Financial Services
▶ Cannabis Facilities
▶ Commercial Buildings
▶ Restaurant Solutions
▶ Retail Solutions
▶ K-12 Education
ADT Commercial developed
vertical market-focused
brochures to better
communicate with
decision-makers in each fi eld.
ADT Commercial serves a wide variety of vertical
market customers spanning multiple industries
and ranging from single-site facilities
to multilocation organizations. To eff ectively
communicate with the varying audiences and
decision-makers that comprise these markets,
ADT has innovated its process of developing
sales support brochures to include clearly
defi ned steps to ensure every marketing piece
it creates is accurate, addresses the customer's
pain points and is targeted to the correct
decision-maker within that industry.
Each vertical market piece is specifi cally
designed to address the issues and concerns
of the targeted market. The company does
not use a cookie-cutter approach of mixing
and matching solutions in a generic sense.
▶ Hospitality
▶ Pharmacy
▶ Higher Education
▶ Healthcare
▶ Oil and Gas Solutions
The downloadable PDF sales brochures
range from two pages up to as many as eight
pages in length. From an individual content
perspective, the Property Management and
Commercial Buildings brochure starts with
an overview of ADT Commercial's services,
including its customer support teams for
tech support on a local level. The brochure
then explains why various security, fi re and
life-safety systems can be important to
mitigate risk, reduce losses and add value to
a commercial company. The brochure then
digs into the various specifi c service options
that ADT off ers, including Cloud-hosted video
storage, consolidated analytics, and critical
monitoring of temperature, CO, fl ooding,
tampering and supervisory devices.
" The creation of customized commercial
capabilities brochure by vertical market was
driven by our desire to speak directly to the
key decision-makers within this space, to
show our deep understanding of their market
and the risks and challenges they face, and to
present a portfolio of solutions that address
their top concerns and to prove our expertise
in being able to secure their entire operations, "
says Mallory Pernai, senior marketing
manager at ADT.
42
Security Sales & Integration JUNE 2022
securitysales.com

http://www.securitysales.com

Security Sales & Integration June 2022

Table of Contents for the Digital Edition of Security Sales & Integration June 2022

Security Sales & Integration June 2022 - Bellyband Page 1
Security Sales & Integration June 2022 - Bellyband Page 2
Security Sales & Integration June 2022 - Cover1
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Security Sales & Integration June 2022 - Cover3
Security Sales & Integration June 2022 - Cover4
https://www.nxtbook.com/emerald/securitysales/august_2023
https://www.nxtbook.com/emerald/securitysales/july_2023
https://www.nxtbook.com/emerald/securitysales/june_2023
https://www.nxtbook.com/emerald/securitysales/may_2023
https://www.nxtbook.com/emerald/securitysales/april_2023
https://www.nxtbook.com/emerald/securitysales/march_2023
https://www.nxtbook.com/emerald/securitysales/february_2023
https://www.nxtbook.com/emerald/securitysales/january_2023
https://www.nxtbook.com/emerald/securitysales/december_2022
https://www.nxtbook.com/emerald/securitysales/november_2022
https://www.nxtbook.com/emerald/securitysales/october_2022
https://www.nxtbook.com/emerald/securitysales/september_2022
https://www.nxtbook.com/emerald/securitysales/august_2022
https://www.nxtbook.com/emerald/securitysales/july_2022
https://www.nxtbook.com/emerald/securitysales/june_2022
https://www.nxtbook.com/emerald/securitysales/may_2022
https://www.nxtbook.com/emerald/securitysales/april_2022
https://www.nxtbook.com/emerald/securitysales/march_2022
https://www.nxtbook.com/emerald/securitysales/february_2022
https://www.nxtbook.com/emerald/securitysales/january_2022
https://www.nxtbook.com/emerald/securitysales/december_2021
https://www.nxtbook.com/emerald/securitysales/november_2021
https://www.nxtbook.com/emerald/securitysales/october_2021
https://www.nxtbook.com/emerald/securitysales/september_2021
https://www.nxtbook.com/emerald/securitysales/august_2021
https://www.nxtbook.com/emerald/securitysales/july_2021
https://www.nxtbook.com/emerald/securitysales/june_2021
https://www.nxtbook.com/emerald/securitysales/may_2021
https://www.nxtbook.com/emerald/securitysales/apr_2021
https://www.nxtbookmedia.com