Security Sales & Integration June 2022 - 44

Sales & Marketing
27
th
ANNUAL
BEST SOCIAL MEDIA CAMPAIGN
WINNERS
2022
ADT Commercial
LinkedIn Campaign
Provides Thought
Leadership
Aligned with ADT's overall marketing strategy,
the 2021 social media approach targeted customers
and prospects on LinkedIn with advertising
and thought-leadership posts working in
tandem to continue building brand awareness
for ADT Commercial as the " One Ideal Partner "
providing innovative solutions in security,
fi re, life-safety and risk management.
The social media campaign is built around
The social media campaign
was built around custom
insights and input from ADT
Commercial's own vertical
market experts.
custom insights and input from ADT Commercial's
own vertical market experts. The
thought-leadership messages were honed to
target each of the various vertical markets ADT
Commercial serves, from retail to hospitality to
healthcare. Among the content was information
about mitigating the risks of workplace violence,
innovative technologies to prevent retail
theft and save money, and navigating educational
environments impacted by COVID-19.
ADT Commercial conducted an initial outreach
to the vertical markets using LinkedIn.
The responses were measured and then the
company fi ne-tuned the creative using its elements
such as better-performing midnight blue
color balanced with softer images to achieve
an impactful harmony of warmth juxtaposed
with solid facts aimed at conveying its One Ideal
Partner message. The thought-leadership messages
were sent two to three times per week.
The results were impressive. ADT could track
more than 4,000 conversions from LinkedIn to
the ADT Commercial website.
" Our sponsored LinkedIn campaign drove
signifi cant traffi c to our site, and throughout
the year, we amassed 6,401,133 impressions
and approximately 7,000 click-throughs to our
website, " says Mallory Pernai, senior marketing
manager at ADT. SSI
DOORBIRD
D1812 HYBRID
Fits onto existing DKS housing
with no additional mounting parts
required.
Easy Installation via PoE
Keyless Access from App, Keypad
and RFID (Wiegand, 13.56 MHZ)
Smart Home & NVR compatible,
e.g. Control 4, URC, RTI, Elan
DoorBird combines exclusive
design with the most
innovative IP technology
in the fi eld of door
communication.
D2101FV Fingerprint 50
www.doorbird.com
44
Security Sales & Integration JUNE 2022
securitysales.com

http://www.doorbird.com http://www.securitysales.com

Security Sales & Integration June 2022

Table of Contents for the Digital Edition of Security Sales & Integration June 2022

Security Sales & Integration June 2022 - Bellyband Page 1
Security Sales & Integration June 2022 - Bellyband Page 2
Security Sales & Integration June 2022 - Cover1
Security Sales & Integration June 2022 - Cover2
Security Sales & Integration June 2022 - 1
Security Sales & Integration June 2022 - 2
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Security Sales & Integration June 2022 - Cover3
Security Sales & Integration June 2022 - Cover4
https://www.nxtbook.com/emerald/securitysales/august_2023
https://www.nxtbook.com/emerald/securitysales/july_2023
https://www.nxtbook.com/emerald/securitysales/june_2023
https://www.nxtbook.com/emerald/securitysales/may_2023
https://www.nxtbook.com/emerald/securitysales/april_2023
https://www.nxtbook.com/emerald/securitysales/march_2023
https://www.nxtbook.com/emerald/securitysales/february_2023
https://www.nxtbook.com/emerald/securitysales/january_2023
https://www.nxtbook.com/emerald/securitysales/december_2022
https://www.nxtbook.com/emerald/securitysales/november_2022
https://www.nxtbook.com/emerald/securitysales/october_2022
https://www.nxtbook.com/emerald/securitysales/september_2022
https://www.nxtbook.com/emerald/securitysales/august_2022
https://www.nxtbook.com/emerald/securitysales/july_2022
https://www.nxtbook.com/emerald/securitysales/june_2022
https://www.nxtbook.com/emerald/securitysales/may_2022
https://www.nxtbook.com/emerald/securitysales/april_2022
https://www.nxtbook.com/emerald/securitysales/march_2022
https://www.nxtbook.com/emerald/securitysales/february_2022
https://www.nxtbook.com/emerald/securitysales/january_2022
https://www.nxtbook.com/emerald/securitysales/december_2021
https://www.nxtbook.com/emerald/securitysales/november_2021
https://www.nxtbook.com/emerald/securitysales/october_2021
https://www.nxtbook.com/emerald/securitysales/september_2021
https://www.nxtbook.com/emerald/securitysales/august_2021
https://www.nxtbook.com/emerald/securitysales/july_2021
https://www.nxtbook.com/emerald/securitysales/june_2021
https://www.nxtbook.com/emerald/securitysales/may_2021
https://www.nxtbook.com/emerald/securitysales/apr_2021
https://www.nxtbookmedia.com