Security Sales & Integration May 2021 - 10

INDUSTRY PULSE

NEWS

Potter Buys Surecall In-Building
Public Safety Communication Biz
▶ ST. LOUIS - Potter Electric
Signal Co. has acquired SureCall's emergency responder
communication enhancement
systems (ERCES) business,
which provides in-building
public safety radio communications for first responders.
Terms of the transaction were
not disclosed.
SureCall is a leading supplier
of cell phone signal boosters.
Potter is expanding its portfolio of life-safety and fire protection systems by adding to
its 2020 acquisition of TowerIQ, a manufacturer of wireless
The combination of SureCall's Guardian product range
life-safety communication and
with TowerIQ's technology provides the broadest
smart building technologies. ERCES offering in the market, Potter states.
The combination of SureCall's
Guardian product range with TowerIQ's technology provides the broadest ERCES offering
in the market, according to an announcement.
To support this platform, Potter says it provides business partners, emergency services
personnel and building owners with full-service applications design services, including
Cloud-based monitoring and engineering tools.
" We have partnered with SureCall over the last few years and have been impressed with
their Guardian product line. Potter is investing in this advanced technology to ensure that
first responders can effectively communicate uninterrupted during an emergency, " says
Potter CEO Gerry Connolly. " We see the opportunity to improve in-building emergency
communications and now have the most complete platform for meeting the requirements
of ERCES across North America. "
Potter's range of ERCES are designed for both Class A narrowband and Class B wideband applications and the combined portfolio meets IFC, NFPA, FCC and UL 2524 requirements, including FirstNet capabilities.
" SureCall introduced this product because of a market opportunity where our technology was a good fit, " says Hongtao Zhan, CEO of SureCall. " We now recognize that
Potter is better positioned to serve this market because of their suite of products that
support the entire public safety community. Selling this business unit provides strategic
capital that better positions SureCall to focus on the growth of our commercial and
consumer products. "

Brinks Home Security Bolsters
Commercial Business

▶ DALLAS - Brinks Home has announced
a new agreement with B&D Security that
extends their partnership for another
five years. The new agreement is said to
help both companies expand further into
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the commercial market, improve Brinks
Home's profitability through a reduction
in the upfront cost to acquire accounts
and provide B&D Security with an increased share of long-term revenues.
" This agreement aligns both of our
companies around the goal of creating

Security Sales & Integration MAY 2021

SS2105 pp10 Pulse.indd 10

forever customers, and it will continue
the rapid growth in our dealer program, "
says Wade Gibson, senior vice president
network sales, Brinks Home. " We have the
best dealer program in the industry and
are looking for more partners focused on
growth and providing world-class service
to our customers. "
Based in Southern California, B&D Security has more than 15 years of experience in the smart home security industry.
The new accord is part of ongoing efforts
by Brinks Home to transform its sales
network by realigning the company and
its partners' incentives around creating
highly satisfied, long-term customers
and enabling dealers, sales representatives, and other sales organizations to
partner with Brinks Home in the way that
best suits their businesses, according to
the company.

Events Expand Education
Market Mindshare

▶ Presented by SSI sister publication
Campus Safety, the Campus Safety Conferences (CSC) are three-day, intensive
assemblies that bring together security,
public safety, emergency management,
administration, facilities, business, and IT
professionals responsible for protecting
K-12 and higher education campuses and
districts. It is the place to be if you are serious about the education vertical.

" Our mission is to create a community
for all stakeholders to receive time-critical education and training while building
peer-to-peer relationships that facilitate
year-round engagement, validation and
problem solving to improve safety and
security during these ever-changing and
challenging times, " says the CSC website.
While the CSCs typically stage three
times annually, due to the pandemic only
the Texas event will take place during
2021. It is set for July 21-23 in San Antonio.
For more info, visit campussafetyconference.com.

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4/16/21 10:39 AM

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Security Sales & Integration May 2021

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