Security Sales & Integration May 2022 - 15

INTEGRATION
▶ Many organizations see security systems
as a costly expense that do not generate
revenue and therefore may not be worth
the investment. In the past, the only way
to demonstrate the return on investment
(ROI) for a physical security system was to
quantify losses that did not occur. Physical
security risks such as theft, workplace violence,
health and life safety, and vandalism
are difficult - if not impossible - to put
in terms of dollars and cents.
There is now a new and better way to
communicate that value - return on security
investment or ROSI. And while the term
ROSI has not become common among
systems integrators, cyber and financial security
providers have been using it for years
to demonstrate the value of their solutions.
Integrators can use ROSI to explain
how physical security systems provide a
return in terms of both risk mitigation
and other business value. As an integrator,
understanding and adequately explaining
ROSI to an end user helps them, in turn,
communicate ROSI to their C-suite level
executives and upper management.
Over the past several years, as physical
security devices have joined the networked
IoT ecosystem, they have become
abundant data sources. Granular data
from video cameras, access control readers
and visitor management logs are valuable
organizational assets that can deliver returns
in the form of business intelligence.
The data extracted from these devices
would be impossible to gather manually
at the same speed, efficiency and accuracy
as that offered by networked devices.
Furthermore, AI and machine learning,
often embedded in physical security
hardware and software, helps organizations
draw additional insights from all
the data being collected.
Video analytics are a great example of
ROSI in action. On the surface, video
surveillance systems primarily function as
a preventive security measure or part of a
securitysales.com
INTELLIGENCE HARDWARE NETWORKS WIRE
Leverage 'ROSI' to Propel Physical
Security Value Pitch by Bruce Ericson
Calculating and communicating 'return on security investment' can extend
business-wide thanks to the wealth of data generated by modern systems.
risk reduction strategy. But integrated video
analytics, such as people counting, hotspot
detection and building occupancy analysis,
can be used for purposes far beyond security.
For example, the metadata gathered
from these analytics can be used to help
manage the remote/hybrid workforce,
controlling access to ensure that personnel
adhere to new schedules that limit
building occupancy and crowd density to
meet health and safety protocols.
Today's enterprises can take this data
gathering one step further and feed it
via application programming interfaces
(APIs) to other parts of their organization.
Analytics from video systems can
provide insights on usage of a kitchen
or other nonwork area to inform architectural
blueprint software being used for
planning construction of a new building.
This is where returns on security investments
really start to shine.
In terms of health and safety, there is
also a clear return on early liability detection.
Using AI and video analytics, event
detection can identify when an employee
is engaging in prohibited behavior (for
example, when an employee has entered
a restricted area or is operating machinery
without proper protective gear).
Besides being a risk to personal safety,
ignoring regulations can cost an organization
hundreds of thousands of dollars
in the case of a workplace injury or compliance
infraction. Detecting these events
automatically and remediating behavior
produces cost savings in real dollars.
Value of physical security systems can
also be derived from a reduction in manual
tasks taken on by integrated solutions.
A security guard can be augmented
or replaced by an automated visitor management
system.
Security personnel can track a potential
threat across multiple disparate cameras
across a facility in real-time. Not only
does this save time, it increases operational
efficiencies in terms of reducing manual
errors and speeding up manual processes.
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Security Sales & Integration May 2022

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