Security Sales & Integration November 2021 - 34

Original Research
2021 SSI Home
Automation Deep Dive
anxiety and insecurity. The resultant effect is
the quest for peace of mind - a benefit of security
systems.
Note in looking at the strongest consumer
Of note are
the significant
increases in
the number of
dealers selling
video verification,
aging-in-place
and vehicle
monitoring.
drivers reported by installing dealers (Figure
5) that the desire for automation/smart home
trumps both the outside drivers of crime increases
and moving households - by 3x! Installing
dealers offering these devices integrated
with security systems hold key cards for higher
revenues and margins. While the hardware
devices may not have high price tags, the integration
of devices with security systems that
enables easy consumer control and automation
as desired is worth high dollars.
Further, consumers have systems in their
homes that require routine maintenance; the
most obvious are HVAC and sprinklers. The
security industry must begin the education of
consumers to the concept that home systems
that include, but are not limited to, security
will need maintenance. High-end households
already have some awareness of this, but most
consumers have not yet recognized this coming
reality.
System Acquisition Inhibitors
SSI and Parks Associates also asked dealers to
select their key inhibitors to security system
sales (Figure 6). The findings are telling. While
FIGURE 4
Motor Vehicle Theft, 2019-2020
873,080
819,988
799,644
2018
2019
2020
automation and smart home devices are front
and center as drivers, they do not even make a
showing on the inhibitor list. The top-ranked
most powerful inhibitors are competition from
DIY players and disruption of the supply chain.
The supply chain disruption is caused by
COVID-19 and chip shortages. Selling against
DIY systems includes facing some pricing challenges,
but also includes feature and brand
challenges now that many DIY players offer
monitoring and installation, if desired. Moreover,
and importantly, leaders of DIY are offering
smart home devices along with their security
systems.
Axis/2N: Multipurpose Devices for Access Control & Home Automation
▶ Looking to
do more with
your residential
customers'
access
control
solutions?
2N products
can be easily connected
to third-party systems, including
a home automation
system. Customers can, of
course, communicate with
visitors using video and audio
and manage door entry
control, or have their 2N
IP intercom automatically
switch on a light after opening
the door. A 2N indoor
answering unit can start
their lawn irrigation system,
or they can set the temperature
in the house via the
display, control the blinds
or switch on the underfloor
heating.
There are many benefits
and conveniences to integrating
your customers' access
control solutions into home
automation systems.
▶ Open IP for integration
with home automation
systems
▶ Central control unit with
a touchscreen display
▶ Control via third-party
Android applications
Integrate a 2N IP Intercom
Into a Smart Home Solution
An IP intercom by 2N can do
more than just open the door.
Incorporate it into solutions
by companies such as Control4,
Savant, RTI or Crestron
and utilize its full potential.
Thanks to perfect integration,
it can call the answering units
supplied by these companies
and become a valuable part
of a complex home automation
system.
Home Automation Via the
2N Indoor Touch 2.0
The elegant 2N Indoor Touch
2.0 answering unit can operate
as the main home automation
control unit in your
customers' home. It uses an
Android operating system and
can be easily integrated into
systems by Control4, Crestron
and other manufacturers. The
7-inch touchscreen display
with safety glass screen can
be easily used to set a home's
temperature, air conditioning
or underfloor heating.
Look to 2N intercom,
answering units and access
control solutions for any residential
or MDU application.
- Aaron Andino,
Solutions Engineer,
Axis Communications/2N
34
Security Sales & Integration NOVEMBER 2021
securitysales.com
SOURCE: NATIONAL INSURANCE CRIME BUREAU
http://www.securitysales.com
Security Sales & Integration November 2021

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