Security Sales & Integration October 2021 - 16

HOME AUTOMATION
Alula Rolls Out Smart Home
Builder Program for Dealers
▶ ST. PAUL, Minn. - Alula introduces
a new Builder Program for professional
smart home security integrators that
work with residential homebuilders. The
program is said to provide the flexibility
and cost structure alarm dealers and
residential integrators need to grow their
business, while delivering the technology
new homebuyers demand.
" Throughout the creation of this program
we talked to a lot of alarm dealers
across the U.S. about their ideal solution
for the new construction market, "
explains Alula CEO Brian McLaughlin.
" The No. 1 thing they asked for was the
The new builder program offers four
standard service plans.
ability to design packages specifically for
the homebuilders they work with. Our
program does just that. "
Nortek Control, Alarm.com Create
2GIG New Home Program
▶ CARLSBAD, Calif. - Nortek Control and Alarm.com announce
the 2GIG New Home Program, a collaboration that combines the
family of 2GIG security and home automation products with the
smart home platform from Alarm.com. In addition to a complete
ecosystem of smart home products, the 2GIG New Home Program
supports builders with a wide range of tools such as community
management, design center collaboration, and sales and
marketing assets to ensure the builders' success in offering the
smart home experience to their buyers.
Free and designed to be turnkey to the builder, the program is
deployed and supported by a nationwide network of certified dealers
selling 2GIG products and Alarm.com service providers. This
gives homebuilders access to smart home technology along with a
simplified implementation process that doesn't require specialized
installers, allowing them to continue using their existing electrical
and HVAC subcontractors for installation during construction.
Leveraging the components of both the 2GIG and Alarm.com
traditional builder programs, these combined solutions include
complimentary model home gear and merchandising kits, focused
sales trainings for realtors and design center staff, design center
displays, builder marketing toolkits, community management,
self-guided model home tours and more.
The standard builders package provides the security system,
smart thermostats, video doorbell and smart lighting. These were
selected because they are the system elements homebuyers request
most often in a smart home, according to the announcement.
The nationwide rollout of the new offering will include train16
Security
Sales & Integration OCTOBER 2021
CONTROLS INTERFACES AUDIO/VIDEO
In addition to providing the complete
hardware and service solution, the company
also provides sales and marketing assets
to help alarm dealers sell the value of
offering a smart home experience to new
homebuyers.
Four standard service plans, ranging
from 12 months to the lifetime of the
original homeowner, are available. Service
plans include smart device control and automation
(lights, thermostats, door locks,
and more), live video viewing and local
alarm. Alarm dealers can work with builders
and homeowners to add additional
services, capabilities and hardware.
ing, presentations and displays at several upcoming homebuilder
events in Q3 and Q4 2021, culminating with the International
Builder Show in February 2022.
Resideo Invests in Smart Home Provider Brilliant
▶ SAN MATEO, Calif. - Brilliant announces a $40 million Series
B financing round led by Next47 and Celesta Capital with participation
by Resideo Technologies, August Capital, Peak State
Ventures, Gaingels and Miramar Ventures. The new capital brings
Brilliant's total funding to date to $61 million and will allow the
company to expand its product offerings and double down on its
sales strategy for single-family homebuilders, multifamily developers,
property managers and professional integrators.
" Brilliant is Resideo's first strategic investment, and we are extremely
excited to deepen our relationship with an innovator in
the smart home controls market, " says Travis Merrill, chief strategy
and commercial officer at Resideo.
Merril says Brilliant brings the smart home experience together
in a unique and user-friendly way. A key component of Resideo's
long-term strategy, he says, is partnering with residential technology
leaders to leverage its product and channel strengths to
provide even more value to customers and end users.
" We have teamed with Brilliant since their early days, and we
look forward to expanding this relationship across our product
offering and within our ADI distribution business, " Merril adds.
Brilliant's mass-market home control, lighting and automation
system is said to make it easy for homeowners, families and
guests to control smart home devices including lighting, thermostats,
cameras, doorbells, locks, intercom systems and more.
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Security Sales & Integration October 2021

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