Security Sales & Integration October 2021 - 39

Rapid Response Monitoring also offers ongoing
education processes for its dealers. " We
meet with them regularly to educate them on
industry trends, new technologies and the advantages
of adding things like video to their offerings, "
Hertel notes.
" STANLEY Security makes sure that consumers
and dealers understand how video verified
systems function and how the outputs may
impact police response downstream, " Walker
adds. " Proper customer education includes an
overview of how better utilization of their video
system can reduce/eliminate their needs for
guards as well as provide insights that help their
day-to-day operations to become more profitable,
all of which contribute to solid ROI calculations
for the customer. "
All That and RMR Too
Upgrading customers to video verification can
present increased RMR opportunities to dealers
and integrators. As McCall points out, " Video
always commands a higher price point in our
industry - most importantly because it delivers
greater value to the consumer through improved
decision making, fewer false alarm fines,
and informed police response that potentially
leads to a higher probability of arrests. In most
cases, existing video systems can be used or expanded.
This allows dealers/integrators to easily
add video verification RMR without the cost
of an expensive video hardware replacement. "
Marketing video verification technologies
and solutions to dealers and integrators accustomed
to selling traditional alarm security
systems, however, can be challenging at times,
Rao-Russell contends. " Integrators have to buyin
first. There is opportunity but they have to
be willing to embrace the model, which tends
to have higher RMR and more service needs. "
Hertel notes that, " Adding video does a
number of things. Besides the verification piece
that will lower false alarms and fines, you also
get a much stickier subscriber that will equate
to lower attrition and happier customers. "
And, as Baker details, " Integrators may offer
AI-based false alarm reduction to customers at
a small cost per camera, or they may mark up
the prices some central stations charge. Either
way, the software provides RMR. Also, an ability
to filter out nuisance alarms gives smaller
integrators another tool to compete against
large national providers. "
A bright future for video verification coupled
with AI technologies looks to be clearly on
the horizon, benefitting end users, monitoring
station operators and law enforcement alike.
Rao-Russell delivers a clear message when she
says, " As tech improves, our options are limitless.
But we have to get behind driving adoption.
If you aren't driving forward, you are going
backwards. " SSI
ERIN HARRINGTON has 20+ years'
security industry media experience. Contact
her at erinharrington1115@gmail.com.
HOW PPVAR PROMOTES VERIFICATION
▶ The Partnership for Priority
Verified Alarm Response
(PPVAR) was established
to promote the value of
verification and validation
of alarm events during the
emergency response process
using video, audio, and other
emerging technologies along
with proven best practices.
The organization is
comprised of members
from the electronic security,
monitoring, public safety and
insurance industries to represent
all interests in the battle
against property crime to
provide the most reliable and
cost-effective alarm response
to the end user.
As stated on its website,
" Although PPVAR remains
committed to traditional
alarm response methods
as a deterrent to crime, it
considers video and audio
verification to be a significant
enhancement and one that
deserves a higher priority
response by all first responders.
PPVAR's goal is to
collaborate with all members
involved in the alarm
response process and share
best practices, ideas and the
information necessary to
maximize the effectiveness
of all resources required to
protect our valued customers'
life and property. "
Steve Walker, vice president
of monitoring operations
- U.S., for STANEY
Security, says: " PPVAR has
an exceptionally well-rounded
group of gifted leaders
representing public safety.
PPVAR has played an active
role in the development of
the new ANSI standard AVS01
Alarm Scoring Standard
that is focused on delivering
actionable information to
911 centers based on defined
scoring criteria to enable prioritization
of alarms - which
is central to the mission of
PPVAR. "
For more information, visit
ppvar.org.
AI's ability to
accurately
identify humans
and vehicles
reduces false
alarms by 90%
or more.
- Brian Baker, Calipsa
securitysales.com
OCTOBER 2021 Security Sales & Integration 39
http://www.ppvar.org http://www.securitysales.com
Security Sales & Integration October 2021

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