Security Sales & Integration October 2021 - 50

Home Automation
Video Advances in the
Abode
tures for a connected system or offering a comprehensive
smart home solution that covers the
same ground and makes it easier to add other
devices as customers' lives evolve. The chance to
educate and guide that transition from one-off
products to an integrated, consistent system, is
pivotal for creating that confidence and establishing
a foundation of long-term loyalty. Even
if done virtually!
and realize, " Wow, a lot happens here during
a given day. "
For those customers who have a system
that's more than five years old, there really has
not been a better time for them to consider
an upgrade, and they will realize the benefits
quickly. Those customers will be familiar with
a panel setup, sensors will already be correctly
installed in the right places, and then even
a single video camera can bring an enhanced
strength to it all. For some, it may even be
more enticing to go with a full system replacement
with added conveniences and more
modernization.
The chance to
educate and guide
that transition
from one-off
products to
an integrated,
consistent system,
is pivotal.
Point to the Possible
With increased intelligence found in many
standalone cameras and professionally monitored
security systems, customers can realize
that more technology does not have to also
mean overbearing nor overwhelming. Some
dealers may consider providing consumers a
hands-on, showroom experience that will help
them understand the capabilities, needs and
the versatility.
Certainly, some customers will be well-suited
for just a single- or two-camera arrangement.
But providing that future-ready vision
will allow for an automatic peace of mind
and a more seamless customer - or dealer-installed
path for growth. For example, if
the customer starts with a video doorbell or
an outdoor camera covering a yard or parking
area, there is a natural progression to either
add devices inside or further out, especially as
people spend more time around their homes
50
Security Sales & Integration OCTOBER 2021
The ability to continually improve features
and enhance performance through hardware
enhancements - or remotely through software
- is nicely matched by customers' higher
connection speeds and helps to narrow gaps in
adoption rates. While AI and facial recognition
can be commonplace to customers who use
them on a smartphone or laptop, the residential
security industry is still in the beginning phase
of this technology. As best practices evolve, reducing
false positives and providing enhanced
protection is at the top of every camera manufacturer's
list.
Because, after all, a camera is more than a
camera. It helps us take action and protect the
things we hold most dear: our home and family.
And it's never just a camera that's helping
save a life - it's the whole system that's integrated
with it: the software/app, the support of
the dealer and monitoring system to monitor
security and life safety.
Consider a traveler whose home system
detects an issue that summons the local fire
department. Having a camera at the front
door could allow the homeowner to talk
to the responder and guide them to a spare
key versus having to break down the door.
That offers a real, positive impact in a situation
that could have otherwise resulted in
unnecessary expenses. Also consider parents
and kids making the trick-or-treating rounds
on Halloween. Higher peace of mind can be
realized thanks to video doorbells and yard
signs indicating professionally monitored security
systems.
Home security cameras are ready for a broader
future in so many more homes. SSI
DWIGHT DUMPERT is Senior Director of
Product Management for Video, Resideo.
securitysales.com
ANDREYPOPOV/STOCK.ADOBE.COM
http://www.securitysales.com
Security Sales & Integration October 2021

Table of Contents for the Digital Edition of Security Sales & Integration October 2021
