Security Sales & Integration October 2022 - 36

Video
Seeing
Can Be
Stopping
Video verified
intrusion alarms
are gaining
traction due to
better technology,
lower cost, higher
awareness, and
first responders'
weariness of time
and dollars lost
to false alarm
dispatches. Learn
why it's time for
those still standing
on the sidelines to
fall in line.
By Wes Usie
W
hen was the last time your traditional
alarm system apprehended
an intruder? Despite the
stable recurring revenue security
systems have provided for alarm companies, the
data received in the central station is insufficient
and often results in a high frequency of false
alarms. The increasing number of false alarms
has had an inverse effect on the confidence of
law enforcement and its response times.
With municipalities no longer prioritizing a
response to the traditional intrusion systems,
response times have escalated from minutes to
hours, leaving the customer unsatisfied. However,
the customer frustration is directed not at law
enforcement but at the security company itself.
The combination of evolutionary technology
in video monitoring and increased competition
in the market from giant tech companies leaves
security businesses with a choice to either adapt
and embrace future opportunities or risk becoming
outdated and obsolete.
Passing of the Technology Torch
As evidenced at ISC West shows, intrusion and
fire system installation exhibitors once dominated
the security industry. Manufacturers such
as Ademco, DSC, NAPCO, Moose, ITI, Radionics,
Akron, DMP, Nutone, Caddx and FBI
36
Security Sales & Integration OCTOBER 2022
were familiar names on the show floor. These
manufacturers provided a reliable system that
was quick to install and easily connected to a
monitoring center. Surveillance cameras were
also speckled across the showroom; however, in
recent years, video technology has progressed
and taken over the ISC exhibit hall.
Once upon a time, physical copies of VHS
movies were rented from Blockbuster, pictures
were developed through Kodak and household
appliances were ordered through a Sears catalog.
With recent technological advancements,
families can now stream entertainment on demand
from their living room, 12-megapixel
images are captured by cellphones and a dishwasher
ordered at 8 a.m. can clean that night's
dinner plate.
Those stalwarts were hesitant to stray from
their traditional products and business models,
while market entrants embraced new technology
and created inherent value in the customer
experience. With technology on the rise, customer
expectations followed. Therefore, those
that failed to adapt are now largely extinct. The
same applies to the security industry. Even with
the ever-changing technology, much of the industry
remains stagnant. It's time to move from
the traditional model.
For many security companies reading this
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Security Sales & Integration October 2022

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