Security Sales & Integration September 2021 - 65

" The growth and adoption of Cloud platforms
and hybrid systems has spawned significant
advances. We see this growth and
the changes in the available software as major
movement in video, " he says. " And the development
of analytic software solutions has created
multiple benefits in business and security intelligence
through neural networks powered by AI
and deep learning algorithms. AI filtering and
additional layers of video analysis, both live and
forensically applied, are centerstage now. "
Kyle McAdams, director of marketing for
Kastle Systems, concurs that Cloud-based video
solutions are redefining video surveillance.
Wireless and Cloud-based video monitoring
have empowered businesses large and small, he
says, and even individual homeowners to access
the security " view " into their property from
anywhere, which is a powerful boost to security
coverage overall. It has made the industry a virtual
consumer product.
" Wireless cameras have become smarter, so
they 'know' how to capture and save critical
events which, combined with Cloud-based
storage, has made video forensic capabilities
much more compelling with easier event search
and sharing functions that enable easy access to
video evidence in crimes, insurance cases and
other operational verification, " he says.
Even more impressive, McAdams adds, are
the advances in the industry for video surveillance
that employs machine learning and AI to
not only capture specific events but even trigger
remotely located live guards to " tune-in " to situations
and address any threats on a proactive
basis. Examples he cites include notifying police
to live, in-process events, which speed up
police response by as much as five times that of
non-visually verified alarms.
User Applications Expanding
Satish Raj, CTO at Pro-Vigil, reports that they're
seeing increased integration of access control
functionality with video surveillance. " Companies
can now do things like turn video surveillance
off and on or change the behavior of a surveillance
system based on users' access codes, " he
says. " Remote video monitoring also can be used
for service bay monitoring, to prevent employee
theft and violation of procedures, as well as pointof-sale
monitoring. If you have security cameras
in place, you have myriad other opportunities to
use them for adjacent use cases beyond security. "
The ability to access video remotely or
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SEPTEMBER 2021 Security Sales & Integration 65
through the Cloud provides easier monitoring
for business owners and the ability to show video
footage to law enforcement. " This makes it
easier and more expedient to manage business
opportunities and enables faster response to law
enforcement when needed, " notes Troy Wideman,
regional marketing manager - North
America, for Bosch Security and Safety Systems.
He adds that it's very important for customers
and integrators to understand what Cloud
services customers are interested in, noting
that when it comes to video, cybersecurity and
bandwidth are always top priority, and cautions
that without those two things in place, moving
infrastructure to the Cloud can put a network
at risk. " As long as users are prepared to address
these types of issues, Cloud services can open
up many new possibilities in ways to deploy
and maintain security devices. "
Another innovative use case, as noted by Laurent
Villeneuve, product marketing manager at
Genetec, is the ability to get more information
to more people, such as managers and marketing
people. " We're seeing some really interesting applications,
such as tracking occupancy management
or leveraging dashboards to glean information
on where people go, how traffic flows and
how to better manage office space or empty facilities.
I think that's really important today because
we're all rearranging our environments, whether
it be restaurants, businesses, airports, etc. "
Going Beyond Security
In addition to enhancing security, advances in
video are paving the way for end users to markedly
improve their business operations and efficiencies,
as well.
AI filtering
and additional
layers of video
analysis, both live
and forensically
applied, are
centerstage
now.
- Sherman Brawner,
Allied Universal
Technology Services
Demand is increasing for deep
learning-powered analytics
to reduce false-positive
alarms that regularly plague
control room staff, which
can result in time wasted
dispatching officers to alarm
events triggered to harmless
environmental factors.
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Security Sales & Integration September 2021

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