Security Sales & Integration September 2022 - 35

There's hundreds or thousands of credential
holders that are part of this revenue model for
the customer and the service they're providing,
and they have this need to provide very
low friction access. The partner who sold that
is making healthy RMR on it. As the technology
scales it is a broad new service category
within the access control space. You'll see the
demand for mobile credentials drive a huge
upgrading of readers physically installed all
over the place.
Bedell: The other big one that's ongoing and
still has a lot of room to evolve is video analytics
and its application. If you look at a camera,
even three or four years ago, where all it's doing
is recording what it sees and allowing somebody
else to then later look at that, that's about
as dumb as you can get. There's no benefit that
has been brought to bear by the capabilities a
computer can offer. It's limited to what a human
can see in that video.
There's economic limitations more than
technical, but if you brought enough computing
power to bear watching video, you could
turn it into all kinds of useful information. I
can see if it's a person that just walked in the
door rather than something else, an animal, a
vehicle, a package just outside my door. There
are all kinds of different possibilities, especially
for a business operator that wants to know average
wait times or operational benefits.
In the not-too-distant future, we're going to
see a level of sophistication of insight that you
gain from a camera that is orders of magnitude
more than what we've experienced today. That's
inevitable and it's going to make cameras even
more important in a smart business scenario.
They'll always have the surveillance intrusion
portion, but it's going to provide much more
utility to a business operator in managing and
gaining insights and efficiencies.
The other one we obviously made a bet on is
this need to solve a different class of life-safety
event that we're, unfortunately, saddled with,
which is gun violence. That was the impetus
for us acquiring SDS, where the amount of
gunshot and mass-shooting events has become
so frequent that it's tragically almost routine.
It's an area you wish we didn't have to build
technology to solve a problem, but that really
is wishful thinking. I don't think we will ever
eliminate them, but we could bring technology
and innovation to help mitigate loss of life and
injury and improve these situations.
The number of casualties that occurred last
year due to gun violence is like 30x what happened
due to fire, yet every school has been
outfitted with fire safety systems. So then, what
is the future of a gun violence safety system? We
don't know exactly what the complete end solution
looks like, but we believe SDS' technology
will be part of it.
Rich Onofrio: As an original member of SDS,
I call tell you that we have found a great culture
fit with Alarm.com. We have a very real
focus on product excellence, which is key for
the type of product we're offering and the issue
at hand. Engineering and technology are at
the core of what we do. Backed now by Alarm.
com, we are placing a high priority on quality,
innovation and dependability.
Lohse: Another trend we're seeing our customers
do, particularly on the enterprise side,
is integrating our technology into the other existing
technologies they've already invested in.
A lot of
customers that
choose Alarm.com
for Business are
looking for
something that's
zero hassle in
terms of need to
have IT expertise
or willingness to
take a training
class.
- Brian Lohse
Known as an innovation
company with a heavy focus
on product engineering and
design, the majority of Alarm.
com's 1,500 employees are
dedicated to those roles.
securitysales.com
SEPTEMBER 2022 Security Sales & Integration 35
http://www.Alarm.com http://www.Alarm.com http://www.securitysales.com
Security Sales & Integration September 2022

Table of Contents for the Digital Edition of Security Sales & Integration September 2022
