TAILOR-MADE SOLUTION Wellness How an ADHD diagnosis inspired a brand that's shaking up the " nutra " industry with personalised vitamins and genuine, lasting support - your way E ver feel overwhelmed by the endless sea of nutrition brands, each promising the world in a pill? You're not alone. Alyve isn't just another wellness brand - it's a refreshingly no-nonsense approach to bespoke healthcare that actually makes sense. Founded by entrepreneur Sam Price, Alyve is taking on " big nutra " - the corporate giants of the nutritional world - with something the industry has been sorely lacking: personalisation that actually feels personal.