BALANCE_WINTER_2024 - 123

EVERY JOURNEY OPENS NEW PERSPECTIVES AND AWAKENS OUR SENSE OF WONDER
ESCAPE
The overtourism shift
After years of crowds flooding once-idyllic
destinations, many travellers are now seeking
something different - something quieter,
more authentic and less crowded. The era of
overtourism is starting to come to an end and
people are finding their own replacement.
According to a recent Expedia survey,
63% are prioritising off-the-beaten-path
destinations for their next getaway - places
filled with charm and culture, rather than
tourists ticking off must-see lists. Iconic
destinations such as Las Vegas, Venice, and
Bali are losing their appeal in favour of " detour
destinations " such as Santa Barbara, Albania,
and Reims in France. These places are easily
accessible but remain refreshingly peaceful.
" Many destinations are becoming quite
overcrowded, " James Marshall, vice president
of global air accounts at Expedia told CNBC
Travel. " A lot of the travellers want something
different... equivalent destinations that haven't
been discovered by that many people. "
For now, it's a savvy choice, too. Albania's
pristine coastline, for example, offers a
stunning alternative to nearby Greece at a
fraction of the cost. The trick is to always keep
one step ahead of the crowds... B
123
Words: Michelle Garnett

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