yourbusinesswithjamescaanwinter2023 - 191

YOUR BUSINESS _ WINTER 2023
ABOUT STEFAN
WISSENBACH
Stefan
Wissenbach is
a best-selling
author, keynote
speaker, coach
and
entrepreneur
- with a vision to enable 100
million people to lead more
productive, purposeful and
empowered lives.
He is the founder of The
with a fanfare and then left on a shelf
to gather dust. It's a living, breathing
operating model, the North Star of your
business. It's based on everyone in your
business knowing - and feeling - a
connection to shared values, vision,
mission and purpose by building
awareness, belonging and commitment.
With the right culture framework in
place, productivity and performance
soar. Individually and collectively,
people are empowered.
This thriving and positive culture
is immediately evident to customers,
sought after by candidates and
cherished by employees.
Top 10 culture tips
1
Vision. People want to be
on a journey. Make sure you
have a compelling vision, so
people want to travel with you.
Make your vision S.M.A.R.T.
2
3
Values. These are guiderails
by which people operate and
are the perfect barometer for
hiring, firing and employee feedback
mechanisms. Put them at the core of
everything you do. Use an acronym
to make them memorable.
Promise. Use promise rather
than mission - it's about what you
do, what you stand for, who you
serve and what makes you unique. Does
each of your team know your promise?
4
Purpose. Vision is where you're
heading - your purpose is why you
do what you do. It's an employee's
'why' for turning up each day. Write it
for them, not you or your customers.
Measure. You wouldn't dream
of waiting until year-end to check
your financial performance. It's
critical that you also regularly measure
where you are versus where you want to
be in regards to your people and culture.
Belonging. The key employee
engagement driver in the postpandemic
world. This big topic
is actually very simple: your employees
need to feel cared for; and they need
to care about what you stand for.
5
6
7
Empowered Program and
Engagement Multiplier.
Over the last 20 years, Stefan
has worked with some of the
world's leading brands, business
leaders, hoteliers and influencers.
His latest book, Hospitality: It's a
Profession Not an Industry! is due
for release in December.
Commitment. Do your managers
walk the talk? The best businesses
focus on accountabilities. Why
would your employees embrace a culture
if their leaders don't. Measuring the
extent to which your employees connect
with their leaders is illuminating.
8
9
Consistency. Little and often
trumps large and infrequent.
Focusing on three small
culture improvements at any one
time and asking for regular feedback
three times per annum beats big
gestures and complex projects.
Clarity. Use language that
people understand and can
connect with. You want everyone
to understand the culture, how they
contribute and where you're heading.
10
Ownership. Don't
delegate culture. Culture
is as critical as any other
element managed by the top tier of
your organisation. While supported
by HR, senior leadership should
both feel and be accountable fpr
the culture within your business.
How I can help...
Engagement Multiplier works with
organisations with between 5010,000
employees. We're passionate
about proving, without any initial
cost or obligation, that we add
value to our clients - take our
complimentary culture assessment
and see what we can do for you.
It's quick and easy to set up and
the results will be illuminating.
For more information, visit engagementmultiplier.com
http://engagementmultiplier.com
yourbusinesswithjamescaanwinter2023

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