yourbusinesswithjamescaanwinter2023 - 244
MARKETING
Digital marketing is a
no-brainer for reaching
customers - and the
good news is that it won't
cost you a fortune
Let's get
digital
W
244
hen it comes to
promoting your company,
attracting new customers
and maintaining
relationships with the
ones you already have,
digital communication - from websites to
email campaigns, mobile marketing to social
networking - is unavoidable these days. It's
how most people communicate with each other,
discover new products and services, and do
their research before parting with their cash.
If the digital world is not your natural habitat,
this can seem intimidating and overwhelming.
It's easy to stick your head in the sand and
pretend it's not that important. However, most
of what's involved is actually quite simple
(and there are always experts who can help
you), and it can be a surprisingly cost-effective
way of being discovered by customers and
fostering their loyalty to your business.
Raise your sites
A website is essential for any business, and if
you want to attract more people to it, you need
to get to grips with search engine optimisation
(SEO). This involves achieving a higher ranking
on search engines such as Google when key
words are used, pushing your website up the
listings so it is more visible, thereby boosting
traffic. An SEO specialist can advise you, and use
analytics to track and improve performance.
Blog benefits
To encourage people to keep coming back to your
website, you need regular new content. A simple
yourbusinesswithjamescaanwinter2023
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