Jobs and Careers Summer 2023 - 37

KARREN BRADY
" Lord Sugar
passing on that
knowledge is
more important
than the money "
team, deal with conflict. Do they think
logically and do they have the energy and
enthusiasm to get through it? "
In the most recent series the
interviews were gruelling, tears were
shed when several of the contestants had
their business plans pulled apart by the
interviewees, one of which was Karren.
" It was disappointing, " says Karren.
" Some of the candidates who got to
the final showed such great resilience
and then let themselves down with the
business plan. They were frustrated and
disappointed about that, and so was I. To
get to the most arduous interview of your
life after 11 episodes, then your business
plan comes to light and it lets you down
at the last minute, that's not good. "
Karren has been one of Lord Sugar's
You're fired!
The programme began in 2005 and the
17th series of the show, which aired
early in 2023, featured an all-female
final. " It's incredible for a show to be
going on for so long and still being so
popular, " says Karren. " People love to see
how the contestants approach business
ideas logically and how they go about the
tasks - I think the audience relishes the
disasters as much as the successes and
learns something from them. It's the best
show on television; you win £250,000 to
set up your own business, which for many
is a lifelong ambition.
" But you also get partnership and
mentorship from one of the world's most
successful entrepreneurs, as Lord Sugar
has been in business for over 60 years.
There's nothing he doesn't know, that he
hasn't done or experienced and passing
that knowledge on is so valuable, it's
almost more important than the money.
" The candidates submit their business
plans at the beginning, all of which are
backable businesses, and what Alan
wants to know during the course of the
process, is that if he does go into business
with them are the contestants able to
negotiate, innovate, pitch, manage a
trusted advisors since 2011, so has
she seen the contestants change over
that time? " We definitely have more
entrepreneurial people now and for the
new series we've just filmed, which will
be aired early in 2024, they are probably
the most credible candidates ever, with
a doctor, a pharmacist, a dentist, people
with successful businesses - they are the
highest calibre we've ever had. They're
a different quality of person and they all
want to win that's for sure. "
There's no sign of the show's popularity
waning, so would Karren take over if Lord
Sugar ever stepped down?
" No, it's Lord Sugar's show and without
him it wouldn't be the success it is. It's
getting 9.5 million viewers per episode
and all of that is down to him. I do it
because I like him, I work well with
jobsandcareersmag.com /// JOBS & CAREERS /// 37

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Jobs and Careers Summer 2023

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