MARKETING AUTHOR Eavan McGrath GRASPING ATTENTION OF THE PRESENT DAY PASSENGER IN AN AIRPORT AIRPORTS MARKET themselves first and foremost. They're representatives of the community and want the community to take advantage of what the airport has to offer. Scott Elmore, vice president of marketing communications for the Airport Council International North America (ACI-NA), said they see airports take comprehensive and ambitions campaigns that are interesting and fun to watch. The marketing industry is striking, because of how dynamic and complex the level of research that goes into developing a campaign for an airport. "There is a new trend happening where there is an idea of a signature dr ink at an air por t. CVG just 18 \ AIRPORTBUSINESS / DECEMBER 2019/JANUARY 2020