DIGITAL SIGNAGE help TSA staff by providing good information. "The TSA has rea l ly found the system a benef it because the information we're getting helps them put their officers in the right place at the right time," Badin said. "We have seen a reduction on overall wait times based on that and other factors." Starting from scratch at XWA Celso Rodriguez, director of business development, digital signage at Infax Inc. said the company was tasked with providing the new Williston Basin International Airport (XWA) with a robust f light information display system and digital signage system. It needed to communicate f light information data and allow for in-house marketing and advertising. "They really wanted something that was almost like a Swiss Army knife of systems where they can do multiple things," he said. "Being able to direct the correct and timely information to their passengers was of the upmost importance, but on the same breath they wanted the capabilities to display really customized content so they can relay information to guests as much as they see fit." A total of 39 displays were put into XWA. Installation locations of each of the signs were picked by the designers. Rodriguez said Infax had a team onsite to train airport staff on how to use the system. Utilizing a multisystem approach to a digital signage software allows airports to manage its messaging and Digital signage at DFW allows passengers to determine wait time when going through security checkpoints. LG information from central system. Rodriguez said it allows airports to transition and push information out to passengers while obtaining feedback on messaging presentation. "It's rea l ly getting down to the data behind the actual digital signage," he said. "Can we harness that information to really improve the passenger experience and are there any areas that need improvement as far as relaying information to passengers. Bring the best to your airport Badin said airports looking at a similar install as DFW Replacing static signage with digital displays allows DFW to provide dynamic messaging to travelers entering the TSA security checkpoint. LG 14 \ AIRPORTBUSINESS / FEBRUARY/MARCH 2020 should consider f low of customers to know where they need to install monitors. They also need a welldesigned implementation plan and plan time to allow the technology to learn to provide accurate information. He said airports also need to ensure their content management system can integrate with the technology. "We were a bit surprised on how complicated getting that information to actually show up on the monitors is if that content