Airport_Business_November_2020 - 47

UNDER

Logan Meier
Logan Meier never set out to work in aviation, but he fell into
the industry and found an opportunity to make a difference.
He started working for Westfield in 2016 and was approached
by the company's airports division to help solve some
challenges. Meier was intrigued by the challenges and soon
found himself becoming more immersed in the field.
" Every day there's someone flying for the first time or the
500th time and that entire experience has the opportunity to
create and add to the magic of flight or have a really negative
impact on the travel experience, " he said. " I get to play a part
in having an impact on people's experience that I personally
feel is magical. "
Hometown: North Platte, NE
Meier has spent the last
Alma Mater: University of Nebraska-Lincoln; New York University
four years rethinking,
reimagining and actively
Fun fact about yourself: I spent the vast majority of my career
reshaping the airport
working in the sports and entertainment industry and have worked on
experience.
or at some of the world's largest sports events.
Someone I look up to in the industry: I look up to co-founder
As vice president of
and former CEO of Southwest Airlines, the late Herb Kelleher. All of
emerging
technology
his competitors overlooked him and thought he would fail, but he
at
Unibail-Rodamcocreated an organization that not only disrupted the entire industry, but
Westfield Airports (URW
established a culture that inspires each person at Southwest to work
Airports), Meier is on the
with passion and humility day in and day out.
frontlines of the multiMy favorite thing about aviation is: The magic of flight. It
billion dollar overhaul
never stops amazing me.
of some of the world's

busiest airports. On a day-to-day basis, he provides airports
like Los Angeles International Airport (LAX) and Chicago
O'Hare International Airport (ORD) with digital leadership to
challenge the status quo and enhance the experience, using
technology to drive growth and achieve business goals.
Meier played a pivotal role in the launch of the LAX Digital
Marketplace. He earned buy-in from the airport authority,
dozens of airport stores, restaurants and operators and
third-party stakeholders to ensure success. The LAX Digital
Marketplace went live in 2019 to great fanfare.
For the first time, the LAX experience was available at a
guest's fingertips, and that work has paid even larger dividends
amid the COVID-19 pandemic. Thanks to the LAX Digital
Marketplace, all the pieces were already in place for the airport
to go contactless.
Meier is working with URW's airport partners to continue to
innovate and support airports in restoring traveler confidence.
And while technology will continue to be a driving force in the
airport of the future, he believes partnership will be the true
innovation that transforms the experience.
" I'm proud not just of the effort I put in, buy the contribution
to building something bigger, " he said. " At my core, I like to
build things and I like to build things bigger than they are
today. "

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NOVEMBER 2020 \ AVIATIONPROS.COM / 47
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