Airport Business - 20

SEATING MATTERS
Make the right choice
Paul Williams, CEO of Zoeftig, said
airports should give due consideration
to comfort, durability, maintainability,
cleanliness, size and density. Often
there are conf lictions between these
areas such as comfort and durability.
"We also consult with the airport
or airline to understand their passenger
profiles, passenger f low and boarding
processes to provide the most suitable
product type, conf igurations and
layout," he said.
Williams said normally, when the
task of maintaining the existing seating
becomes a major issue, it's at that time
that the passenger complaints and
satisfaction take a negative turn. As such,
airports should listen to their passenger
feedback as this will quickly tell them
when it's time to change the seats.
Williams said it's not unusual to see
conf licts internally between passenger
experience/customer services, facilities and
maintenance and the commercial needs.

"Airports depend on passengers
spending money, however, passengers
need to feel both welcome and cared for
with good provision of seating in the
correct location," he said. "Passengers
do not want to feel the pressure that
they should be making a concession
purchase before being able to take a
seat."
Januska said they did the evaluation
of the current seats and when they
were able to determine they could be
updated to meet designs of the new
seats, it showed they could pursue
changes while saving budget.
"It met our requirements and we
could do this and it was going to be
substantially less cost. It was an easy
decision," he said.
Williams said there are many
new materials available, from organic
upholstery that can be easily recycled at
the end of its life to metal replacement
composites that require less energy
to manufacture and are also easily

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recyclable. It's simply a matter of
specifying the individual needs at
the beginning of the process and
determining what's important to the
airport/client.
"There are always new ideas coming
along that we are asked to incorporate
within our seating," he said. "Our
message is: Keep it simple and ensure
any technology incorporated is easily
upgraded as the airport is investing
in the seating for probably a period
of twenty years as we know that
technology is constantly evolving."
As far as current trends go, there is
a leaning at present towards less formal
linear seating. However, with most of
the existing less formal seating products
currently available in the market, one
of the greatest issues this brings to an
airport is adhering to the rules and
regulations they are targeted on with
seat density requirements.
Mercer said when picking new
seating for your gate hold areas, it's

AIRSIDE LOCATION-BASED INSPECTION AND SERVICE

ALIS can also be
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asset's status.
ALIS gives airports
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airside assets, helping
them plan and schedule
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or undertake corrective
maintenance more quickly,
to reduce downtime and
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operational availability.
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20 \ AIRPORTBUSINESS / AUGUST/SEPTEMBER 2019
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Airport Business

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